CRM Analyst and Loyalty

CRM Analyst and Loyalty

Key Responsibilities

• Audience Segmentation

  :

  Develop audience segments by applying CRM learnings

  , ensuring targeted and effective marketing efforts.

• Optimization & Insights

  : Create a

  test and learn approach to optimize performance

  and

  develop insights on best practices

  for CRM campaigns.

• Performance Analysis

  :

  Dive deep into campaign performance data to identify opportunities for improvement

  , ensuring continuous enhancement of engagement and revenue.

• Campaign Innovation

  :

  Pilot new campaigns that drive increased engagement and revenue

  , exploring innovative strategies to connect with customers.

• Vendor & Agency Management

  :

  Manage external agency and multiple vendor relationships

  related to CRM, personalized consumer marketing, and database management.

• Reporting & Communication

  : Manage the

  distribution and presentation of CRM reporting and status to executive stakeholders

  , providing clear and actionable insights.

• Best Practice Development

  : Contribute to

  building best practices in channel marketing with respect to databases, permissions, and campaign planning

  , ensuring compliant and effective strategies.

Skills

• Strong ability to

  develop audience segments

  based on CRM insights.
• Expertise in creating a

  test and learn approach

  for performance optimization.
• Proficiency in

  diving deep into campaign performance data

  for improvement.
• Experience in

  piloting new campaigns

  to drive engagement and revenue.
• Skilled in

  managing external agency and multiple vendor relationships

  related to CRM.
• Adept at

  managing the distribution and presentation of CRM reporting

  to stakeholders.
• Capability in

  building best practices

  for channel marketing, databases, permissions, and campaign planning.
• Excellent analytical and communication skills.

Qualifications

• Proven experience as a CRM Analyst, Loyalty Manager, or a similar role focused on customer engagement and data analysis.
• Demonstrable track record of optimizing marketing campaigns and driving measurable results.
• Strong understanding of CRM platforms and database management principles.