Creative Content Writer

Job Title: Bilingual Content Writer (English & Bengali) – Beauty, Fashion & Cosmetics
Location: Esplanade, Kolkata
Department: Content & Creative Marketing
Reports to: Marketing Strategist / Brand Manager

Job Overview:

We are seeking a creative, passionate, and detail-oriented Bilingual Content Writer to develop engaging, informative, and brand-aligned content for our beauty, cosmetics, and fashion brands. The ideal candidate should have a flair for storytelling, a strong understanding of both English and Bengali audiences, and a deep interest in beauty, skincare, fashion, and lifestyle industries.

This role will involve writing across multiple formats — social media posts, product descriptions, website content, blogs, ad copy, packaging text, influencer scripts, and brand campaigns — ensuring consistent brand voice and emotional connection with our target audience.

Key Responsibilities:

• Create high-quality, compelling, and original content in both English and Bengali for a variety of platforms.
• Write engaging social media posts, captions, stories, and reels scripts that connect with fashion and beauty audiences.
• Develop clear, attractive, and informative product descriptions highlighting product benefits, ingredients, and usage.
• Write SEO-friendly blog articles, website content, email newsletters, and marketing campaigns.
• Create content for offline marketing materials such as brochures, packaging, banners, and promotional materials.
• Work closely with marketing, design, and product development teams to ensure content aligns with brand strategy.
• Translate marketing materials and campaign content seamlessly between English and Bengali, maintaining cultural relevance and emotional impact.
• Conduct basic research on beauty, fashion, skincare trends, and consumer insights to support content development.
• Edit and proofread content to ensure grammatical accuracy, brand tone consistency, and high standards of quality.
• Collaborate with influencer marketing teams to develop influencer campaign scripts and briefs.

Qualifications:

• Bachelor’s degree in Journalism, Mass Communication, English, Bengali, or related field.
• 2+ years of content writing experience in beauty, cosmetics, fashion, or lifestyle industries.
• Excellent writing, editing, and proofreading skills in both English and Bengali.
• Ability to write in a variety of tones and formats — from playful and trendy to educational and informative.
• Strong understanding of beauty, skincare, haircare, and fashion terminologies.
• Familiarity with social media platforms, current beauty & fashion trends, and audience engagement strategies.
• Ability to work under deadlines and manage multiple projects simultaneously.
• Basic knowledge of SEO, keywords, and content optimization.

Preferred Skills:

• Experience writing for Instagram, Facebook, YouTube, TikTok, blogs, and e-commerce platforms.
• Familiarity with cosmetic product ingredients and skincare science.
• Basic understanding of design and visual storytelling.
• Passion for beauty, skincare, haircare, and fashion content creation.

Job Type: Full-time

Pay: ₹10,000.00 - ₹30,000.00 per month

Schedule:

• Day shift

Language:

• Hindi (Preferred)
• English (Preferred)

Work Location: In person