Content Writer / Sr. Content Writer

Content Writer:

Job Responsibilities:

Develop high-quality, engaging, and clear content across various platforms (e.g., websites, blogs, social media, case studies, landing pages and product descriptions).

Collaborate with marketing, product, and sales teams to develop content strategies that align with business goals Review and edit content to ensure clarity, grammar, tone, and style consistency.

Make sure all content adheres to brand voice and guidelines.

Conduct thorough research on industry-related topics, competitor content, and relevant trends to ensure content is accurate and relevant.

Work closely with cross-functional teams such as marketing, design, and product teams to develop cohesive messaging across all channels.

Contribute to content calendars, suggesting new ideas and improvements for future content initiatives.

Accountable for the clarity, accuracy, and consistency of all written materials produced by the content team.

Responsible for meeting deadlines and managing time effectively, both for individual projects and for the team.

Accountable for content performance metrics such as engagement rates, SEO ranking, conversion rates, etc.

Ensuring that all content produced reflects and reinforces the brands messaging, voice, and tone across all channels and formats.

Introduce new content formats or mediums (e.g., video scripts, infographics, interactive content) to expand the brands reach and engagement.

Technical Skills:

1 Proficient in best practices for search engine optimization, including keyword research and content optimization techniques.

2 Experience with Content Management Systems (CMS) such as WordPress, Joomla, or others.

3 Familiar with editing tools like Grammarly, Hemingway, or similar.

4 Understanding of basic HTML to make adjustments when necessary in digital content.

Perks & Benefits:

Work Mode: In Office (WFO)

Place: Bengaluru