Content Writer

Job Summary:
We are looking for a creative and detail-oriented Content Writer to develop content that engages target audiences, builds brand recognition, and drives traffic and leads. The ideal candidate should have strong writing and research skills, a solid understanding of SEO, and the ability to adapt tone and style according to the brand and platform.

Key Responsibilities:
Act as the voice of our brand Manage social media community communications including day to day comments, messages, questions and interactions.Stay up-to-date with current trends in social media, design tools and applications.Keep track of social media channels of competitors and conduct daily content analysisProvide topics for videos, reels, statics, carousals to the content team Generate, edit, publish and share engaging content (e.g. original text, photos, videos and news, Instagram reels, IGTV, YouTube, etc.)Collaborate with graphics designer and video editors to create variety of content such as short product videos for social media posts, email marketing.Manage and measure success of the social media campaigns by monitoring and reporting on the performance of the posts and audience reactions.Work in partnership with the marketing team on new creative campaigns, generating original concepts and taglines.Develop relations with schools, colleges, businesses, NGOs, student body organizations andvarious other institutions to explore potential collaboration activities.Generate engaging and fun video content in the form of Instagram reels, YouTube shots, long form videos etc.Host webinars, interview prominent industry leaders, gynecologists, doctors thought in person shot, video conference, YouTube Videos, IGTV or IG/Facebook Live sessions.Create visual content that can be used by graphic designers and content writer for social media posts etc. (Product photography/videos, fun engaging topic related photography).Develop relations with schools, colleges, businesses, NGOs, student body organizations andvarious other institutions to explore potential collaboration activities.Responsible for presentations, awareness seminars, webinars at schools, universities andcorporations.Stay up-to-date with current trends in social media, design tools and applications.

Required Qualifications:
Bachelors degree in English, Journalism, Communications, Marketing, or related field.Proven experience as a content writer, copywriter, or similar role (portfolio required).Excellent writing, editing, and proofreading skills.Strong research and organizational skills.Ability to work independently and meet deadlines.Knowledge of social media platforms and digital marketing trends is a plus.