Content Writer

Content Writer

Content Writer

Key Responsibilities

1. Long-form & Strategic Writing

• Write and structure comprehensive

  papers, case studies, PR reports, PORs (Post-Operation Reports), and internal documentation

  .
• Collaborate with leadership to build impactful content for

  investor decks, pitch documents, and business strategy notes

  .
• Draft

  thought leadership content

  for senior management, including LinkedIn articles, interviews, and quotes.

2. ATL/BTL and Print Marketing

• Create engaging content for

  print ads, radio scripts, brochure copy, flyers, auto-top ads, and hoardings

  .
• Work closely with the design team to ensure

  brand voice consistency

  across all ATL/BTL creatives.
• Draft compelling content for

  POS displays, clinic standees, brand marketing, and retail collateral

  .

3. Digital & Social Content

• Plan and write effective

  blog posts, landing pages, FAQs, and web/app microcopy

  .
• Create

  high-conversion content

  for Meta, Google, YouTube ads, and WhatsApp campaigns.
• Write

  scripted content for reels, shorts, and brand videos

  , ensuring synchronization with current trends.

4. SEO, Branding & Strategy

• Utilize

  SEO tools

  to optimize long-form and evergreen content for improved search engine ranking.
• Contribute significantly to

  brand storytelling, tone-of-voice evolution, and content calendars

  .
• Maintain and evolve comprehensive

  content libraries

  for clinics, partners, and sales support.

5. Blog Writing

• Research, plan, and write high-quality,

  SEO-optimized blogs

  on topics related to hearing health, wellness, and audiology.
• Create informative and engaging

  long-form content (1,0002,500 words)

  tailored for target audiences.
• Develop robust content strategies and

  blog calendars

  aligned with overall marketing and brand goals.
• Regularly update existing blog content to ensure freshness, accuracy, and adherence to SEO best practices.
• Collaborate with designers and digital teams to

  repurpose blogs

  for social media, emailers, and ad creatives.
• Conduct competitor and keyword research to identify trending blog opportunities.
• Ensure all blog content consistently aligns with our brand tone, maintains clarity, and is factually accurate.

Job Requirements

• 16 years of experience

  in content writing, brand communication, or copywriting.
• A

  strong portfolio

  showcasing a diverse range of writing across print, digital, publishing, and presentation-oriented formats.

• Exceptional written English

  with a keen eye for tone, clarity, and emotional nuance.
• Deep understanding of

  brand positioning, ATL/BTL formats, and SEO principles

  .
• Ability to write effectively for

  varied formats

  from in-depth articles to concise one-liner copy.
• Proficiency in

  MS Office and Google Docs

  , and familiarity with tools like Grammarly, ChatGPT, SEMrush, or WordPress.
• Ability to

  manage multiple stakeholders, creative briefs, and tight deadlines

  concurrently.
• Experience in the

  healthcare or wellness industry is a plus

  .

Bonus Skills

• Knowledge of

  Figma, Canva, or AI-assisted content tools

  .

• Multilingual writing experience

  (Hindi/Telugu preferred).
• Experience in

  publishing, technical writing, or regulatory documentation

  .