Content Writer

About the Role:

We’re looking for a creative and strategic Content Writer to join our branding team. You will be responsible for creating compelling brand content that communicates our values, strengthens our identity, and builds an emotional connection with our audience across platforms.

Key Responsibilities:

• Write clear, engaging, and brand-aligned content for websites, social media, campaigns, videos, emailers, and other digital channels.
• Collaborate with the design and marketing teams to bring the brand story to life.
• Develop content strategies aligned with short-term and long-term marketing goals.
• Ensure consistency in tone, voice, and messaging across all content.
• Conduct competitor and market research to understand audience behavior and brand positioning.
• Create taglines, brand stories, and campaign themes that stand out.
• Proofread and edit content before publication.

Requirements:

• Proven experience in content writing, preferably with a focus on branding or creative writing.
• Strong command of English, with excellent writing, editing, and storytelling skills.
• Ability to understand and express brand voice across various formats.
• Familiarity with SEO and digital marketing best practices is a plus.
• A portfolio showcasing branding or campaign-related content is preferred.