Content Specialist

Job Description

Job Title: Content Specialist Location: Kochi Job Type: Full-time Job Summary: We are seeking a Content Specialist to join our dynamic marketing team. The Content Specialist will be responsible for creating, editing, and promoting engaging content across various platforms to enhance our brand presence and drive traffic. The ideal candidate will have experience in writing long-form blog posts, social media content, and short video scripts. Key Responsibilities: Write high-quality, engaging blog posts (long-form content) on various topics related to our industry. Develop social media content that resonates with our target audience. Craft short video scripts for social media and other marketing initiatives. Collaborate with the marketing team to develop a content strategy that aligns with our business goals. Conduct research to stay up-to-date on industry trends and best practices. Ensure all content is optimized for accessibility and follows brand guidelines. Track and analyze content performance using metrics such as engagement, clicks, and conversions. Provide regular reporting on content performance and make recommendations for improvement. Requirements: 2-3 years of experience in content creation. Minimum 1 year experience in B2B content creation. Bachelor's degree in English, Communications, Journalism, or a related field. Strong research and analytical skills, with the ability to stay up-to-date on industry trends. Ability to work independently and collaboratively as part of a team. Excellent writing and editing skills, with the ability to adapt to different tones and styles. Strong attention to detail and organizational skills. Nice to Have: 1. Experience with video scriptwriting and production. 2. Knowledge of SEO principles and how to apply them to content creation.