Content Lead

As a Content Lead, you will play a crucial role in leading the content writing team within the marketing department. Your main responsibility will be to develop and execute a cohesive content strategy that aligns with the company's objectives. This will involve working closely with the marketing, design, and product teams to create content that resonates with the target audiences, boosts brand awareness, and drives engagement and conversions. Your key responsibilities will include crafting and implementing a comprehensive content strategy that supports marketing initiatives, leading and managing a team of content writers and editors, ensuring all content is consistent in style and optimized for user experience, overseeing the creation and publication of engaging content, utilizing data analytics to monitor content performance, collaborating with marketing peers and product teams, and conducting research to identify content trends and audience preferences. To qualify for this role, you should have a Bachelor's degree in Marketing, Journalism, Communications, or a related field, along with a minimum of 5 years of content creation and strategy experience, including at least 2 years in a leadership role managing a content team. You should possess strong leadership and team management skills, excellent writing and communication abilities, the capacity to work in a fast-paced environment, creative thinking combined with analytical skills, knowledge of content marketing strategy, and be detail-oriented, collaborative, adaptable, and passionate about content marketing and storytelling. The ideal candidate for this position is expected to be a visionary leader who can drive content initiatives that significantly contribute to the company's growth and branding efforts. You will need to blend creativity, strategic planning, and operational efficiency to deliver compelling content that engages audiences and supports broader marketing objectives.,