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3.0 - 7.0 years

0 Lacs

karnataka

On-site

You will be responsible for managing Influencer Marketing and Brand Partnerships for a personal care D2C brand (women's wellness) in Bengaluru. Your role will involve the following key responsibilities: - Developing and implementing the Influencer Marketing Strategy, including sourcing, assessing, and establishing authentic relationships with creators who resonate with the brand's voice and values. - Leading all influencer campaigns across various platforms such as Instagram and YouTube, from conceptualization to reporting. - Negotiating effectively to optimize spends while ensuring high-quality outcomes. - Monitoring and analyzing key performance indicators (KPIs) like hook rate, hold rate, engagement, click-through rate (CTR), and conversions to measure campaign success. - Using insights to continuously enhance campaign formats, briefs, and performance strategies. In addition to the above, you will also be expected to: - Maintain a detailed creator CRM system with comprehensive data, pipelines, and relationship notes. - Streamline creator briefs, contracts, and content approval processes. - Collaborate closely with brand, performance, and content teams to align influencer strategy with broader marketing objectives. - Stay updated on platform trends and formats, and apply them through practical experimentation. To excel in this role, you should possess the following qualifications: - 3-6 years of experience in influencer marketing and creator partnerships. - Profound knowledge of digital-first platforms and creator trends on platforms like Instagram, YouTube, etc. - Strong analytical skills to interpret data into actionable insights. - Ability to create a predictable outcome for creators to invest in. - Budget-conscious with a focus on ROI optimization. - Excellent written and verbal communication skills. - Exceptional organizational skills with a strong aptitude for project management and alignment. Having prior experience working with creators, micro-influencers, or building advocacy/ambassador communities will be considered a bonus.,

Posted 4 days ago

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0.0 - 4.0 years

0 Lacs

karnataka

On-site

You will be responsible for identifying, planning, and recruiting high-potential creators across social media channels to enhance the partner program. Tracking creator performance through analytics tools, reviewing KPIs, and offering actionable feedback to enhance content quality and impact will be part of your duties. You will act as the primary point of contact for Free Fire MAX content creators, addressing their queries regarding content, gameplay, or events on a daily basis. Ensuring that creator-generated content aligns with brand guidelines is crucial. Your role will also involve planning and executing creator-led campaigns, tournaments, and events to increase community engagement and brand visibility. Collaborating with internal teams to facilitate creator collaborations, content approvals, and campaign execution is essential. Additionally, you will assist in organizing offline creator engagement events. To qualify for this position, you should be a final-year student or recent graduate with at least 6 months of experience in influencer/creator management or social media marketing internships. A sound understanding of content trends and experience in tracking and analyzing digital performance metrics are required. A passion for gaming, familiarity with Free Fire MAX or similar competitive titles, and the ability to manage diverse creator relationships are essential attributes for this role. Proficiency in both English and Hindi, both spoken and written, is a must.,

Posted 1 week ago

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