3 Content Analytics Jobs

As a Strategy Planner at Testbook, your primary responsibility will be to develop and implement a comprehensive content strategy that resonates with Testbook's brand, goals, and target audience. You will play a crucial role in creating high-quality, engaging, and original content across various platforms such as blogs, websites, social media, and email marketing. Utilizing your SEO expertise, you will ensure that Testbook's content is easily discoverable, driving traffic to our site and maintaining visibility in the competitive digital landscape. Conducting keyword research and implementing SEO best practices will be key aspects of your role to enhance traffic to the company website. As a Content Analytics Maestro, you will analyze data related to content marketing to identify trends, evaluate performance metrics, and refine future content strategies. Staying abreast of industry trends and adapting content strategies accordingly will be vital to your success. Collaboration with other departments like sales, customer service, and product development is essential to ensure a consistent and coherent message. Working closely with the design team to create visually appealing content like infographics and graphics may also be required. Managing the editorial calendar to ensure timely publication of content, editing and proofreading content generated by team members, and contributing to PR strategies and brand promotion will be part of your multifaceted role. The ideal candidate for this position should have at least 1+ years of experience and a Bachelor's degree in Marketing, Communications, English, Journalism, or a related field, preferably from a top college in the country. Demonstrable experience as a Content Marketer or Content Strategist, along with a strong portfolio of published content, is preferred. Proficiency in keyword research, content distribution strategies, SEO best practices, and the use of content management systems like WordPress or Medium is crucial. Familiarity with SEO tools such as Semrush, Ahrefs, and Google Search Console is an added advantage. The ability to work both independently and collaboratively, excellent research, organizational, and project management skills, and a creative mindset to transform technical information into engaging content are essential qualities for this role. The work environment for this position is primarily in an office setting, with a high level of collaboration with team members, either in person or through digital platforms. The role may require working long hours at a computer if necessary. If you are a proactive and creative individual with a passion for content creation and strategy, we encourage you to apply for this exciting opportunity at Testbook.,

Roles and Responsibilities: Conduct in-depth research within the devotional, mythology, and spiritual space to create rich, meaningful content Lead and manage a team of in-house and freelance content writers, editors, and content contributors Develop and execute monthly and seasonal editorial calendars aligned with marketing campaigns Plan and oversee the creation of content formats like eBooks, infographics, quizzes, and marketing copy in both English and Hindi Set and maintain quality benchmarks for all published content; implement effective editing processes Review and approve articles for cohesiveness, originality, and alignment with brand voice Ensure all content is SEO-friendly and optimized for engagement across digital platforms Collaborate with design, product, and marketing teams to align content strategy with business goals Use content analytics and user insights to refine content performance and improve outcomes Manage timelines, resource planning, and content pipelines for timely publishing Mentor junior writers, provide structured feedback, and build scalable team processes Requirements 8+ years of professional experience in content writing/editing, preferably in digital publishing or devotional/spiritual domains Strong leadership and team management skills ability to guide, mentor, and grow a content team Exceptional writing, editing, and proofreading skills in both English and Hindi Deep interest in Indian culture, mythology, and spirituality Experience in setting up scalable content operations and workflows Strong understanding of SEO, content analytics , and content performance tools Highly process-oriented, self-motivated, and adaptable to a fast-paced startup environment

Position Overview: As a Digital Marketing Executive, you will have the opportunity to lead and execute digital marketing campaigns, analyze performance data, and contribute to our growth strategies. You'll be a key player in our marketing team, driving engagement, increasing brand visibility, and optimizing digital channels. This role is designed to provide you with a platform to showcase your digital marketing skills and make a significant impact on our company's success. Key Responsibilities: Develop and implement digital marketing campaigns across various channels, including social media, email, SEO, and SEM. Create and optimize compelling content for digital platforms. Analyze marketing performance data using analytics tools and make data-driven recommendations. Manage and grow our online presence through organic and paid strategies. Stay up-to-date with digital marketing trends and emerging technologies. Collaborate with cross-functional teams to align marketing efforts with company objectives. Preffered Qualifications: Bachelor's degree in Marketing, Business, or a related field. Proven experience in digital marketing, preferably in a similar role. Proficiency in digital marketing tools and platforms (e.g., Google Analytics, AdWords, social media advertising). Strong analytical and problem-solving skills. Excellent communication and project management skills. Creativity and the ability to think strategically. Mandatory Key Skills digital marketing campaigns,social media,SEO,SEM,content analytics,Marketing*