6 Campaign Reporting Jobs

As a Campaign Manager specializing in Meta and Google Ads, you will play a crucial role in developing and implementing high-performing campaigns across various platforms. Your primary focus will be on creating full-funnel strategies to drive leads and conversions, while utilizing CRM tools to monitor lead progress and campaign effectiveness. Responsibilities: - Plan, execute, and optimize campaigns on Meta and Google Ads to generate leads and conversions. - Design and oversee end-to-end funnel strategies from awareness to conversion stages. - Collaborate with content, creative, and sales teams to develop compelling ad creatives and landing pages. - Implement and monitor conversion tracking using Meta Pixel, Google Tag Manager, and UTM tagging. - Utilize CRM systems (such as Zoho, HubSpot) to track and analyze lead quality and movement through the funnel. - Analyze campaign performance metrics like CTR, CPL, and ROAS to extract actionable insights. - Conduct A/B testing to enhance creatives, copy, and audience targeting. - Deliver clear campaign reports and recommendations to stakeholders. - Keep abreast of platform changes, ad policies, and industry best practices. Requirements: - At least 3-5 years of hands-on experience managing paid media campaigns on Meta and Google platforms. - Strong grasp of marketing funnels, campaign structuring, and lead nurturing. - Familiarity with CRM systems for lead tracking and reporting. - Proficiency in conversion tracking tools like Google Tag Manager, Facebook Events Manager, and UTM tracking. - Experience in audience segmentation, retargeting, and lookalike strategy implementation. - Excellent analytical skills to derive insights from campaign data. - Comfortable working in a fast-paced, performance-driven environment. - Effective communication skills and keen attention to detail. Preferred Qualifications: - Google Ads and Meta Blueprint certifications. - Background in B2B, SaaS, or lead-gen industries. - Knowledge of landing page tools such as Unbounce, Instapage, or Webflow. What We Offer: - Engaging projects that deliver tangible business results. - Flexible work arrangements (remote/hybrid). - Competitive compensation and opportunities for professional growth. - Dynamic, collaborative, and data-centric team environment. We seek individuals with a collaborative mindset and a drive for growth, capable of tackling challenges and delivering results. If you are ready to take on this exciting opportunity, please submit your resume, along with case studies and impact stories, to careers@meriity.com.,

Role Overview: We are looking for an enthusiastic and skilled Associate Manager - Digital Marketing to join our team. In this generalist role, you will oversee, contribute to, and manage various digital marketing activities including paid ads, SEO, analytics, social media marketing, and influencer marketing. Additionally, you will play an integral role in using Generative AI to enhance marketing creatives, ad copies, nurturing flows, and more. Key Responsibilities: Paid Advertising: Manage and optimize paid campaigns across Google Ads, Facebook Ads, and other platforms to drive traffic and conversions. SEO: Oversee SEO strategies, including keyword research, on-page optimization, and improving search rankings. Analytics: Analyze campaign performance using Google Analytics and provide actionable insights for continuous optimization. Social Media Marketing: Design and execute strategies for organic and paid social media campaigns across Facebook, Instagram, LinkedIn, and Twitter. Influencer Marketing: Identify and collaborate with influencers to increase brand visibility and acquire new customers. Generative AI for Marketing: Leverage generative AI to create ad copies, marketing creatives, email nurturing flows, and other marketing content. Campaign Reporting: Prepare regular performance reports highlighting key metrics and insights. Team Collaboration: Work closely with design, content, and product teams to implement marketing strategies effectively. Skills and Qualifications: 3-6 years of experience in digital marketing, focusing on paid ads, SEO, social media, and influencer marketing. Basic familiarity with SEO tools like Google Search Console and experience managing paid advertising campaigns on platforms such as Google Ads and Facebook Ads. Experience with Google Analytics to track and measure campaign performance. Knowledge of social media platforms and content marketing strategies. Hands-on experience working with Generative AI tools for content creation, ad copies, and nurturing campaigns. Strong communication skills and the ability to collaborate effectively within a team. A results-oriented mindset with a focus on continuous improvement.

We are seeking a skilled Advertising & Performance Marketing Specialist -- Ecommerce to lead our digital campaigns and drive growth across quick commerce and e-commerce platforms. The role involves planning, executing, and optimizing high-impact performance marketing campaigns; managing budgets; collaborating with cross-functional teams; and ensuring strong partnerships with key platforms like Blinkit, Zepto, Amazon, Flipkart, and Swiggy Instamart. Key Responsibilities: Campaign Planning & Execution Develop and execute performance marketing campaigns tailored to quick commerce and e-commerce channels. Plan and implement platform-specific promotions, sponsored listings, banner ads, and co-branded campaigns. Collaborate with platform partners to launch exclusive offers and initiatives. Optimization & Analysis Monitor key campaign metrics (CTR, CPA, ROAS, conversion rates) and optimize continuously. Run A/B tests, keyword optimization, and creative experiments to improve campaign performance. Leverage analytics dashboards and data insights to identify trends, gaps, and opportunities. Budget Management Allocate budgets efficiently across platforms and monitor ROI daily, weekly, and monthly. Recommend budget adjustments based on campaign performance and business priorities. Report regularly on budget utilization and effectiveness. Collaboration & Coordination Work closely with creative and content teams to develop high-performing ad creatives. Align campaign objectives with sales, e-commerce, and supply chain teams. Ensure adequate inventory during campaigns and seamless cross-team execution. Platform & Market Analysis Stay updated on platform algorithms, ad innovations, and quick commerce trends. Conduct competitor benchmarking and consumer behavior analysis to refine targeting strategies. Use insights to recommend new initiatives and growth opportunities. Customer Retention & Loyalty Design targeted campaigns to re-engage dormant customers and encourage repeat purchases. Develop strategies to reduce churn and increase customer lifetime value. Account & Relationship Management Build and maintain strong relationships with quick commerce and e-commerce platform partners. Negotiate trade terms, promotional agreements, and pricing with stakeholders. Act as the primary point of contact for all platform-related advertising and marketing activities. Product Visibility & Merchandising Optimize product listings, search keywords, category placements, and digital shelf presence. Ensure accuracy and brand alignment in product descriptions, imagery, and pricing. Execute merchandising plans, bundling, and seasonal campaigns to maximize visibility. Sales Monitoring & Reporting Track sales performance across platforms and prepare detailed KPI and campaign effectiveness reports. Use analytics tools to recommend corrective actions to address performance gaps. Customer Experience & Feedback Monitor customer reviews and take steps to enhance ratings and resolve concerns. Ensure a seamless customer experience in collaboration with internal and external teams. Market & Competitor Intelligence Keep abreast of competitive activity and recommend strategies to maintain a market edge. Monitor quick commerce trends and customer preferences to stay ahead of the curve. Desired Candidate Profile: Must-Have: Proven experience in performance marketing and advertising for e-commerce/quick commerce platforms. Expertise in campaign planning, budget management, and analytics. Strong understanding of platform algorithms and consumer behavior in the digital retail space. Excellent negotiation and account management skills. Proficiency in analytics tools, Excel, and platform dashboards. Preferred: FMCG/Q-commerce experience. Experience with customer retention and loyalty campaigns. Knowledge of merchandising and inventory planning in an online environment.

Plan, execute, and optimize digital advertising campaigns (such as Google Ads, Facebook Ads, etc.) to meet specific objectives and KPIs. Conduct thorough keyword research, audience targeting, and ad copy creation to maximize campaign performance. Monitor campaign budgets, adjust bids, and track performance metrics to ensure effective ROI. Analyze campaign data, generate reports, and provide insights to improve future campaigns. Stay updated with industry trends, new advertising features, and best practices to enhance campaign effectiveness. Collaborate with the marketing team to align advertising strategies with overall marketing goals. Requirements: Bachelor s degree in Marketing, Advertising, Business, or a related field. Proven experience (X years) in managing digital advertising campaigns across platforms like Google Ads, Facebook Ads, etc. Proficiency in analytics tools (Google Analytics, etc.) and strong analytical skills to interpret data and optimize campaigns. Excellent understanding of keyword research, audience targeting, and ad optimization techniques. Strong communication skills and the ability to work in a fast-paced, collaborative environment. Preferred Skills: Certification in Google Ads, Facebook Blueprint, or other relevant advertising platforms. Experience in A/B testing and conversion rate optimization strategies. Familiarity with SEO principles and its integration with advertising campaigns.

Execute end-to-end marketing campaigns including setup, scheduling, rollout, reporting. Manage and optimize campaigns using platforms like Oracle Responsys, Unity, and Infinity IQ Define audience segments and target groups using complex SQL queries Required Candidate profile Monitor and optimize email campaign performance Analyze data from multiple sources Build reports & dashboards Implement hyper-personalization strategies and A/B testing frameworks. Perks and benefits Perks and Benefits

Key Responsibilities Conduct keyword research for ad campaigns and posts to optimize targeting Write compelling ad copy for campaigns and social media posts Design creative ad banners and post visuals for campaign promotion Set up and activate campaigns on platforms such as Google Ads, Facebook Ads, or other advertising platforms Track and report campaign performance, analyzing key metrics for optimization