5 Campaign Measurement Jobs

As a digital marketing professional, you will be responsible for developing and implementing strategies for digital campaigns across various channels, including social media, email, and search engines. Your role will involve managing campaigns by overseeing copy, images, and banners to ensure effective communication with the target audience. In this position, you will be required to analyze data and report on campaign performance to track the success of your strategies. Utilizing insights gained from campaign measurement, you will be expected to optimize campaigns and enhance user experience across digital platforms. Market research is a crucial aspect of the role, where you will need to identify trends and new opportunities in the digital marketing landscape. Collaboration with other teams is essential to create engaging content and further optimize user experience on various digital channels. Content creation plays a significant role in this position, as you will be responsible for generating and uploading content for the company's website. Additionally, you will also be involved in writing and sending email marketing campaigns to engage with the target audience effectively. Proficiency in web analytics software is required to monitor website performance and gather valuable insights for campaign optimization. Moreover, working with digital advertising agencies for paid media campaigns will be part of your responsibilities in this role. This is a full-time and permanent position with day shift schedules and the opportunity for a yearly bonus. The ideal candidate should have at least 1 year of experience in digital marketing. The work location for this role is in-person, requiring your physical presence to collaborate effectively with the team and execute digital marketing strategies successfully.,

You would have complete knowledge of relevant categories. Total understanding of the various agency functions You would have been able to understand the client working style and deliver on their day-to-day requirements and start building relationships with the key decision makers within the current pipeline Demonstrate good understanding of clients business and challenges and ability to apply the knowledge in the formulation of campaign strategy and recommendation. Build a good relationship with clients, internal and external stakeholders, and partners Proactively drive the business initiatives and response to the client requirements & briefs. Have full understanding of what is happening on client s business & work accordingly Ability to start leading long term & short-term media planning for the client Established strong team and Client relationships and receive great feedback from co-workers and key client contacts Been the source of what s new and emerging in media & technology to deliver new and innovative Client solutions Challenge briefs and constantly evolve our strategies to ensure we hit client KPIs and constantly take campaigns to the next level Planning & Strategy: Ensure holistic thinking is carried across channel planning and outcomes that can be clearly measured. Skills and Experience At-least 8 years experience in media strategy / planning / execution / account planning Comfortable making & presenting annual, quarterly media strategy & plans. With an experience of various responsibilities within the media ecosystem. Should know offline marketing. Knowledge of digital marketing would be a plus. Go getter attitude, data analytics, communication skills, good logical reasoning, attention to detail, integrity, empathy, aptitude & dare for innovation. Working knowledge of all tools - TGI, BARC, MAP, IRS. Knowledge of digital tools (COMSCORE, Similarweb, Google trends, etc) would be a plus.

This role reports to the Client Lead . 3 Best Things About the Job You'll work in one of the most exciting agencies and lead FMCG accounts . You'll have the scope to work on a variety of target segments . You'll benefit from a systematized working process . Measures of Success In three months, you will have: A full understanding of your portfolio of brands . Understood the different stakeholders within the agency and started building relationships with them. Helped your team craft the agency's responses to client briefs . In six months, you will have: The ability to lead strategic and executional discussions with clients . A full understanding of what's happening with your clients and be able to lead your team in that aspect. Visibility as the leader of your team within the agency and with clients. Started interacting with our regional agency teams where applicable. In 12 months, you will have:Led the annual planning process for your clients. Become the seamless bridge between local clients and regional/global agency teams. The ability to converse on measurement metrics across touchpoints based on campaign objectives. Won awards in both internal and external forums like FOM, Cannes, Smarties, and RAMAI. Started driving agency KPIs , balancing them with client KPIs. Responsibilities of the Role Brand guardianship on your assigned brands. Build a relationship as the client's strategic advisor on all communication-related issues for the brand/category. Clarify, formalize, and manage client expectations on an ongoing basis. Develop strategic thinking for the brands you handle. Supervise and lead Annual Operating Plans and Communication Reviews with your teams. Be the key contact for the Brand/Media Manager for your brands. Push planning thinking by utilizing MediaCom's research, systems, and tools. Search for and reapply regional/global learnings to local campaigns. Create monthly media reviews and reports . Lead the conceptualization of local media campaigns and initiatives. Supervise and develop your team , maintaining a high level of motivation among team members. Ensure basic training and orientation for new team members. Ensure strict adherence to all SOPs and audit rules . Skills and Experience Minimum of 5 years of experience in a similar setup. Ability to lead a team with full authority , while also being able to motivate them during periods of high media activity. Overcome typical media agency pitfalls by building relationships with team members across planning, buying, operations, and finance/billing. Be process-driven . Have good relations with media partners . Possess strong business acumen along with being a fundamentally sound media professional. Understanding of 360-degree media is essential.

This role reports to the Director on the business. 3 Best Things About the Job Gain holistic experience by getting full-funnel agency exposure in a horizontally integrated structure. Become a category expert by gaining deep insights into the 2-wheeler segment. Expand your professional network and build planning skills across various platforms within a talent-focused agency. Measures of Success In three months, you will have: Earned the client's confidence through flawless implementation and being an approachable partner. Established strong internal relationships across different functions for efficient navigation. In six months, you will have: Demonstrated hands-on knowledge and the ability to confidently converse about various platforms. In 12 months, you will have: Independently led and delivered on campaign KPIs. Responsibilities of the Role Ensure meticulous attention to detail and accuracy in all submissions. Be proficient with all industry and agency proprietary tools. Oversee all aspects of client media campaigns across different brands and media channels. Supervise and design media plans using relevant tools. Proactively offer client inputs and directions, ensuring responsiveness to their needs. Extract insights through data mining and competitive analysis. Initiate and drive high-quality analysis and cross-category case studies. Ensure seamless execution and reconciliations of all campaigns. Anchor conversations and build strong relationships across Strategic Business Units (SBUs). Skills and Experience Minimum of 5 years of experience , with at least 1 year in a similar role. Possess a strong sense of inquisitiveness and a positive team-player attitude . Demonstrate excellent communication, presentation, and interpersonal skills . Understand 360-degree mediums (offline & online) and their roles in client businesses, including media buying, planning, brand investments, and tool utilization. Have the ability to multitask calmly and take guidance when needed.

Commercial Data Science Predictive Analytics Overview: In this vital role, you will collaborate with business partners, service owners, and IS peers to develop predictive models and insights for the US Commercial Organization. This position will drive business impact through advanced analytics techniques aligned with Amgen's mission of helping patients access the therapies they need. This is a Flexible Commuter role to the Amgen India office, with on-site work expected 23 days a week. Primary Responsibilities: Collaborate with multi-functional teams to derive insights that drive business value. Identify business needs and propose analytics-based solutions. Develop and deploy frameworks to monitor campaign performance and tactics at a granular level. Lead measurement and tracking of omnichannel CX enablement initiatives. Support development of data science models, prototypes, and proof of concepts to test omnichannel strategies. Effectively communicate analysis concepts, progress, and results to leadership and business stakeholders. Basic Qualifications: Doctorate degree OR Master's degree with 46 years of data science and/or analytics experience OR Bachelor's degree with 68 years of data science and/or analytics experience OR Diploma with 1012 years of data science and/or analytics experience Preferred Qualifications: Experience in campaign measurement, marketing analytics, and resource optimization, ideally in the pharmaceutical domain Programming experience in Python, R, or SAS Familiarity with machine learning libraries like scikit-learn, MLlib, or TensorFlow Experience working with large datasets and distributed computing tools such as Spark and Hive Ability to clearly and practically communicate analytical findings A passion for continuous learning and keeping up with developments in advanced analytics Experience in the biotech/pharma industry