Business Strategist

Business Insights Analyst Customer & Campaigns

Location : Bangalore

Job Overview:

We in Customer Centria want our people to experience a career move that will allow you to be exceptional, innovative & involved to redefine the possibilities of digital experiences for our customers. We have unique learning and development programs to help all our employees reach their full potential and to also diversify and support one another along the way. Our offerings are designed for everyone from early-career employees to our most experienced professionals.

We are seeking a data-driven and detail-oriented Marketing Campaign Performance Analyst with strong experience in the BFSI sector. The ideal candidate will work at the intersection of campaign operations, business intelligence, analytics, and marketing to track, measure, and evaluate campaign performance across various digital channels.

The objective is to drive data-backed decision-making by analyzing customer and campaign data, ensuring high-quality data governance, and translating complex metrics into actionable business recommendations. If you're dedicated and ambitious, Customer Centria is an excellent place to grow your career. Don't hesitate to apply.

Responsibilities and Duties :

• Work closely with the Campaign Operation, BIU, DAC and MCC team for campaign tracking, myriad data and attribute structure understanding keeping the clients larger business goal in mind

• Manage tracking and measurement and conversion of marketing campaigns

• A deep sense and understanding of the Unica/Adobe/SFMC Marketing Stack

• Create insights presentations and analyses showcasing the campaign business value achieved by the technology stacks implemented

• Deliver regular reports of campaign results to stakeholders

• Analyse results and provide input for preparing weekly, monthly and quarterly reports

• Perform analysis of customer data, transaction data and campaign data and analyze campaign effectiveness

• Suggest next steps to business based on customer data analysis and campaign data analysis

• Reporting of analysis done using Excel, Power BI, PPT or any other reporting tool • Understand the business requirement from internal/external stakeholder

• Document data workflow, standard operating procedures, data dictionary etc.

• Maintain high data quality by performing data quality checks at various stages of data workflow and perform necessary cleaning

• Ensure that queries are optimal from performance point of view

Qualifications & Skills Required :

• A minimum of 3-4 years of overall experience

• Should have worked extensively in the BFSI industry

• Should have worked with the marketing team, BIU team and Analytics Team

• Management skills: You will manage campaign reporting and performance deliveries for product portfolios. Therefore, you will need to guide your team and establish parameters

• Presentation skills: You will need to create detailed PPTs on the performance of the campaigns and give recommendations to improve performance across Email, SMS, push and other digital channels

• Numerical skills: You need to be good with words and numbers. You will need to acquire data and analyse the success of campaigns

• Industry knowledge: Good understanding of the business model and have worked on the different data structure of the BFSI industry

• Communication skills: Good communication skill is a pre-requisite

• Perform campaign data analysis as per business requirement using SQL, R , Python (or any other database)

• Join data from multiple sources and make it consistent for data analysis purpose