Senior Braze Developer Bounteous x Accolite

4.0 - 10.0 years

19 - 33 Lacs

Chennai, Tamil Nadu, India

On-site

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About This Role Bounteous x Accolite is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today's complex challenges and tomorrow's opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success. We are looking for an innovativeSenior Braze Developerto join our team. This role requires experience with end-to-end campaign operational models utilizing Braze in conjunction with other technologies within an overarching MarTech stack. The Senior Braze Developer serves as a trusted advisor to our clients on Braze best practices and its growing number of capabilities to address marketing campaign requirements. Information Security Responsibilities Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.) Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information Roles and Responsibilities Manage end-to-end campaign execution: devise campaign strategy with key stakeholders. - Develop, execute, and lead email, push, and SMS lifecycle marketing programs to achieve target business KPIs. Establish rigorous A/B and multivariate testing plans to test subject lines, content, cadence, audience segmentation, and timing to constantly improve results. Driving continuous improvement in the end-to-end campaign process including campaign design, build, QA and deployment. The person required hands on development experience in Email, Push (In-App, Web-push) and SMS campaigns/Canvas. Experienced in working with Marketing teams and campaign briefs and managing end to end campaign design, build, QA & delivery. Ability to handle API triggers, Custom event, App configuration, Custom attributes, Campaign workflows, Access management, Folder hierarchy, tracking reports, message center. Implementing or hands-on with IP-warmup, Migration campaigns is necessary. Expert in campaign-related activities including Webhook, API Trigger based, Action campaign setup, building landing pages, scripting, setting up ETL and dataflows. Should have experience in campaign integration with other tools using web services (Soap, Rest APIs) and Scripting languages. Ability to work independently and work directly with Marketing teams Analyze the effectiveness of Digital Marketing deliverables, measures against objectives and reports results. Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigate future problems. Preferred Qualifications 4+ years experience working hands-on in Braze Marketing automation implementations, ideally involving integrations with Braze core and other platforms. Expertise in Braze marketing platform; Braze Certification preferred Experience in Data model design Expertise in Campaign Orchestration Life cycle programs and personalization Expertise in Marketing data optimization and List cleansing Understanding of data security and privacy technologies Experience in Data optimization and Hygiene Experience in Personalization in campaigns with Liquid/API trigger fields Good Business understanding of Digital Marketing Offer deep knowledge in Liquid syntax, Webhook, API, HTML, CSS and JavaScript Excellent communication skills Being able to work in teams, manage them and adopt to the current process is necessary. A creative problem-solver

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