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Brand Strategist

3 - 4 years

8 - 11 Lacs

Posted:1 week ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Roles and Responsibilities:
Define, plan, and execute brand research - primary and secondary.Plan & Conduct primary research by way of interviews, site visits, focus groups, etc.Plan & Conduct secondary research by way of brand audits and SWOT analyses to assess strengths, weaknesses, opportunities, and threats.Develop brand positioning statements and value propositions that differentiate the company in the marketplace.Collaborate with creative teams to develop compelling visual assets, marketing collateral, and brand campaigns.Present brand strategies, recommendations, and campaignsStay updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and tactics.Qualifications:Bachelors degree in Marketing, Communications, or a related field.Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with a minimum of 4-5 years in brand development and management.Experience in developing and launching successful brand campaigns.Strong analytical skills and ability to interpret data, consumer insights, and market research findings.Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning.Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively.Strong leadership and management skills.Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment.Proficiency in branding tools and software, as well as Google Workspace and project management tools.

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Moshi Moshi
Moshi Moshi

Digital Marketing

New York

50-100 Employees

480 Jobs

    Key People

  • Sarah Johnson

    CEO
  • David Lee

    CTO

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