Brand Measurement Specialist

Role - Brand Measurement Specialist.

Experience- 2 - 4 Years.

Location- Bangalore.

About MarketStar

In everything we do, we believe in creating growth, for our clients, employees, and community. For the past 35+ years, we have been generating revenue for the most innovative tech companies

globally through our outsourced B2B demand, sales, customer success, and revenue operations

solutions. We are passionate about cultivating career advancements for our people and supporting them through mentorship, leadership, and career development programs. We provide service and support to our communities through the MarketStar Foundation.

Our exceptional team is the cornerstone of MarketStar's accomplishments. We are proud of our

award-winning workplace culture and for being named a top employer. These achievements are a

testament to our six core values, embraced by our 3,000+ employees worldwide. From our

headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines,

and Australia, we all work together to drive innovation and success.

We are excited to have you apply to join our MarketStar team and cant wait to discuss how we can help you find growth!

With our eyes set on the future, we are looking for an energetic, outcome-oriented Brand

Measurement Specialist to join our team of experts in Bangalore. You will be working with a leading social media brand helping their customers improve campaign strategy and performance via a brand lift research study.

We are looking for Associates/Specialists who will work with customers for their consumer insights and market research requirements. You will be responsible for creating and managing digital research surveys and campaigns based on briefs provided by the clients. It will be vital to

understand the needs of the clients, which you'll learn through interacting closely with them

throughout projects and campaigns, often daily. You'll also manage ongoing reporting and final

deliverables to ensure that projects are completed on time.

Read on to understand more about this opportunity.

Key Responsibilities:

• Contribute to high-quality client engagements through the delivery of error free work to team

members and demonstrating green shoots of critical thinking and storytelling.

• Distill relevant insights into recommendations for our clients (e.g., ad effectiveness results,

1st party performance data, creative designs, etc).

• Work across multiple, simultaneous projects to support of Reddit's Marketing Science team

in the delivery of projects, taking ownership of assigned project management tasks.• Support meeting logistics both internally and with clients (room setup, digital note-taking,

etc.)

• Assist in presenting insights, implications, and recommendations to our internal

stakeholders.

• Ability to learn and apply survey design principles to ad effectiveness measurement.

Key Duties:

Study Planning and Launch:

• Interact with the Sales team to discuss the suitability of measurement to the advertiser

goals/campaign objectives.

• Create documents outlining campaign goals, media objectives, media budget/size, flight

length, and media delivery details (ad types, frequency, targeting, etc).

• As part of the pre-research alignment, meet with the client to set expectations, chat through

methodology, and understand goals/objectives. Design mobile and digital surveys and

campaigns that meet the client's brief.

• Kick-off and launch coordination, survey design/coordination.

In-Campaign Monitoring:

• Monitor the success and effectiveness of research projects and studies.
• Review/check experiments while Live, updating campaign details if media plan changes (i.e.

adding new campaign.IDs, extending/shortening measurement dates, etc.), informing

responsible teams of changes and follow-up tasks

• Interact closely with clients throughout the research project lifecycle, often on a daily basis.

Analysis & Reporting:

• Reporting: Results are produced, charted to Google Slides, and finalized with learnings and

narrative, align learnings with learning agenda and campaign strategy/kpis.

• Develop analysis and reports for presentation to internal stakeholders and clients.

Requirements:

• Experience in digital marketing research on the research agency side (like Kantar, Nielsen,

etc.) / media agency or at the publisher side.

• Experience in quantitative market research with knowledge of brand research, media

measurement, and audience insights.

• Must have worked on industry standard measurement tools like Brand Lift Studies, Ad

effectiveness studies, and Cross-media.

• Strong knowledge of statistics
• General knowledge and understanding of media planning and measurement in the

advertising and marketing field.

Qualifications:

• 1+ years of experience in Brand Measurement Study/ Brand Lift Study.• Degree in Economics/ Statistics/ Mathematics or related fields.
• Skilled using Microsoft Office or G Suite (e.g. Macros; Pivot Tables).
• Proficient in handling, analyzing and interpreting data insightfully.
• Is highly collaborative and adaptable, able to work effectively within different cultural and

technical environments.

• Excellent critical thinking skills, problem solving skills, organization, and time
• management skills and superior attention to detail.
• Possesses strong communication and interpersonal skills to connect with partners at all

levels across the organization comfortably and facilitates discussions in a constructive

manner.

• Enjoys actively looking for new and more efficient ways of improving processes raising

standards, reducing errors, and overcoming omissions.

• Knowledge of and experience writing surveys and conducting statistics is a plus.
• Basic understanding of mobile and web technologies and tools.
• Ability to multitask and handle multiple projects at once.

Whats in it for you?

Constant Learning and an entrepreneurial growth mindset. Employee-centric benefits plan including but not limited to Comprehensive Health Insurance, generous Leave Policy, COVID support, Vaccination drives, Well-being sessions, real-time grievance redressal, and work flexibility.

We are a people-first organization with policies and processes that help you bring the best version of yourself into work including fast track growth for high-potential folks. An opportunity to be associated with the worlds leading brands as clients. To be a part of an organization with more than 60% of homegrown Leaders. Customized training programs that are catered to personal and professional development. We are an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success.

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