Brand Marketing Leader

As the Brand Lead at 5paisa Capital Ltd., you will play a crucial role in shaping the narrative, leading the brand, and disrupting the norm in India's fintech landscape. Your mission will be to simplify investing for millions, democratize access to wealth creation, and humanize finance for the everyday Indian. Your responsibilities will include: Brand Strategy & Identity: - Evolving 5paisa's brand strategy in alignment with business priorities and consumer insights. - Crafting a distinctive brand identity, voice, and positioning to make 5paisa memorable and meaningful. - Establishing and enforcing brand guidelines across the organization for consistency and trust-building. Campaigns that Move People: - Conceptualizing and executing high-impact 360 campaigns across various platforms. - Collaborating with internal and external teams to translate creative ideas into tangible business impact. - Continuously measuring and optimizing for brand lift, awareness, and ROI. Own the Narrative: - Leading storytelling across all customer-facing touchpoints to make finance human, engaging, and relatable. - Bringing ideas to life through various formats such as films, explainer videos, reels, stories, podcasts, etc. Work Across the Board: - Partnering with different teams to embed the brand into the company's DNA. - Co-leading employer branding efforts with the People & Culture team. - Aligning with insights and analytics to build smarter brand strategies. Agency & Vendor Management: - Leading relationships with creative, media, and production partners for impactful execution. - Negotiating contracts, managing budgets, and demanding creative excellence. Brand Health & Intelligence: - Tracking brand metrics and translating data into actionable insights. - Keeping a close watch on competitors, trends, and culture for staying ahead. Special Projects & Innovation: - Driving brand-led initiatives, partnerships, and first-of-its-kind projects. - Experimenting with new formats, platforms, and playbooks for innovation. Requirements: - 6-10 years of experience in Brand Marketing, preferably in fintech, BFSI, FMCG, or consumer startups. - Proven track record of memorable campaigns, compelling narratives, and measurable brand impact. - Strong strategic and storytelling skills with the ability to connect ideas, people, and culture. - Experience in working with cross-functional teams and agency ecosystems. - Data-savvy with a bias for action, experimentation, and creativity. Join 5paisa to be part of a category-defining brand, influence millions, and work with a collaborative and ambitious team in an inclusive workplace that celebrates ownership, curiosity, and bold thinking.,