Brand Manager

Reporting to: Sales Head. Key responsibilities & duties: We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. - You'll work sales department of our organization to find what makes us unique and communicate it to the world. Responsibilities: - Analyze brand positioning and consumer insights. - Shape and communicate our vision and mission. - Translate brand elements into plans and go-to-market strategies. - Manage a team of marketing people working on brand initiatives. - Lead creative development to motivate the target audience to "take action". - Establish performance specifications, cost and price parameters, market applications and sales estimates. - Measure and report performance of all marketing campaigns, and assess ROI and KPIs. - Monitor market trends, research consumer markets and competitors' activities. - Oversee new and ongoing marketing and advertising activities. - Monitor product distribution and consumer reactions. - Devise innovative growth strategies. - Align the company around the brand's direction, choices and tactics. Requirements and skills. - Proven working experience as Brand Manager or Associate Brand Manager. - Proven ability to develop brand and marketing strategies and communicate recommendations to executives. - Experience in identifying target audiences and devising effective campaigns. - Excellent understanding of the full marketing mix. - Strong analytical skills partnered with a creative mind. - Data-driven thinking and an affinity for numbers. - Outstanding communication skills. - Up-to-date with latest trends and marketing best practices. - Degree in marketing or a related field.