Posted:1 month ago|
Platform:
Work from Office
Full Time
Role & responsibilities Manage retail and trade marketing function for the assigned geography Manage a workforce of Retail Executives with ownership of product sell-out /Training and productivity Manage external vendors to coordinate all trade marketing activities Analyze the sell-out data and ideate new ways to improve sell-out Gather market intelligence and provide insights to sales and marketing team to improve sell-out Ensure visual merchandising coverage in the assigned geography Coordination with the sales and category teams to ensure product availability at the shop floor Manage the training & Product Knowledge of Retail Executives through route trainer and Regional Trainers Key Deliverables: • Channel wise Volume growth • Category wise % Share improvement • Visibility Audit scores • RE Productivity • Category Mix drive • VM Coverage
Whirlpool
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