Senior Associate - Paid Search and Social IPG Mediabrands

2.0 - 7.0 years

7 - 11 Lacs

Pune

Hybrid

Position Overview We are looking for you - dynamic, best-in-class talent - to join the Mediabrands as a Specialist. This role is responsible for and performing many critical functions within the Biddable team for their international clients. These tasks include, but are not limited to, keyword/copy creation, audience sizing, reporting, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search and social campaigns. This opportunity will provide a platform to partner with the worlds leading consumer brands in the international space. Responsibilities Client communication to understand their requirement and discuss campaign strategies In-depth understanding of conversion attribution modeling and different level of marketing funnels Data segmentation and analysis to take some meaningful strategic approaches into the campaigns and sharing insights with the clients Experience working in primary Biddable platforms (Google Ads, Bing, Facebook, Snapchat, Pinterest, LinkedIn, Amazon) and able to perform daily management tasks and optimization. Competitor & Market Analysis Be up to date with biddable industry trends and developments. Monitor web analytics dashboards, reports and key reporting tools (data studio, Adverity, Nuggit, PowerBi) Understanding of at least one bidding platform such as Marin, Kenshoo or DoubleClick Troubleshooting and quality management of task allocated Adhere to all the process and SLA and ensure its implementation. Creating weekly and post-campaign reports with data insights and next steps Required Skills and Experience Strong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlines Basic understanding of trafficking and ad server Excellent writing, math, multi-tasking, organization, and communication skills Desire to learn knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics Excellent team management skills Preferably a Google ad and Facebook Blueprint Certified Professional Well-versed with excel, power-point Knowledge of HTML, flash and JavaScript would be an asset (only for experienced candidate) Comfortable working late shift (09:00 PM to 06:00 AM IST)

Posted 2 weeks ago

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