3 Attribution Tools Jobs

As a highly skilled PPC Coordinator & Display Ads Specialist, you will be responsible for leading paid media efforts on platforms such as Google Ads, Bing, Taboola, and Outbrain. Your main focus will be on managing ad campaigns, optimizing budgets, and analyzing attribution data to ensure maximum ROI. Your main responsibilities will include planning, creating, and managing PPC campaigns across various formats including Search, Display, and Video. You will also be setting up and monitoring display campaigns on platforms like Taboola, Outbrain, and other native ad networks. Additionally, performing tasks such as keyword research, A/B testing, audience segmentation, and bid optimization will be crucial in your role. Implementing and managing tracking pixels, UTM tagging, and attribution tools will also be part of your daily activities. It will be important to analyze and report on campaign performance using detailed KPIs and collaborate with creative and content teams to align landing pages with ad messaging. Continuous testing, learning, and improvement based on analytics and industry trends will also be key aspects of your role. To be successful in this position, you should have at least 2 years of hands-on PPC experience encompassing both Search and Display campaigns. Proven experience with Taboola and Outbrain platforms is essential. A strong knowledge of attribution modeling including first click, last click, linear, data-driven, etc., is required. Proficiency with Google Ads, Google Analytics, Tag Manager, and native ad platforms is a must. Understanding UTM tracking and cross-channel attribution is important along with strong Excel/Google Sheets skills and experience with reporting dashboards. Excellent communication and project management skills are necessary, and you must be detail-oriented, analytical, and self-driven. Nice to have skills include experience in the language services or B2B SaaS industry, familiarity with programmatic or retargeting platforms, and knowledge of SEO and CRO principles. In return, you will benefit from fully remote work and the opportunity to work with an international team. Please note that only applicants who provide a video will be considered for this role.,

Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers globally to evaluate and expand their apps across various platforms, ranging from mobile to CTV and beyond. We collaborate with companies at all stages of the app marketing journey, from rapidly growing digital brands to traditional brick-and-mortar businesses venturing into the app space. Our robust measurement and analytics solutions offer visibility, insights, and essential tools that drive enhanced outcomes. As a Solutions Consultant with Adjust, you will be based in Bengaluru, India, and collaborate closely with teams such as Technical Account Management, Sales, and Account Management. In this role, you serve as the primary technical point of contact, assisting potential clients and ensuring top-notch technical support throughout the sales process. Your contributions directly impact new revenue generation and the expansion of Adjust's reach. This entry-level opportunity is well-suited for recent graduates or early-career professionals looking to advance in a client-facing, technical role within the mobile marketing sector. No prior industry experience is necessary; all that we require is your curiosity, adaptability, and eagerness to learn. **Empower Your Potential/ Responsibilities:** - Provide technical expertise and guidance to sales teams during the sales cycle - Articulate the value proposition of the Adjust platform effectively - Offer consultancy on platform best practices and respond to RFIs/RFPs - Understand the technical and data-centric requirements of prospects to address their challenges - Serve as the primary technical liaison for potential clients and offer support during integration and testing phases **Bring Your Knowledge/ Experience & Qualifications:** - 0~2 years of experience (including internships or academic projects); a degree in a STEM field (Science, Technology, Engineering, and Mathematics) is preferred - Strong interest in mobile advertising, ad tech, or marketing technologies - Basic grasp (or willingness to learn) of ad operations, analytics, or attribution tools - Proficient communicator, capable of conveying ideas to both technical and non-technical teams - Some exposure to tech platforms or customer-facing roles (e.g., internships, school projects, etc.) is advantageous - Experience in managing software integrations and evaluation processes is a plus - Fluency in English (additional languages are a bonus) For more insights into our company culture and benefits, visit our career page. Excited about this opportunity Let's connect! We understand that imposter syndrome might deter exceptional candidates from applying. Therefore, we encourage you to apply with confidence. We look forward to receiving your application and engaging in discussions with you. Adjust is an equal opportunity employer. To ensure an efficient and equitable hiring process, we may utilize technology-assisted tools, including artificial intelligence (AI), to aid in identifying and assessing candidates. Please refer to our Candidate Privacy Policy for more details on how Adjust handles your personal information.,

As India's leading digital faith-tech platform, VAMA provides seamless access to temple services, spiritual products, and rituals online, reshaping the way devotees engage with faith in the digital era. To further our growth, we seek an experienced Performance Marketing Manager to spearhead and enhance our paid acquisition strategies across various platforms. Your primary responsibilities will include driving user growth through the strategic planning, execution, and scaling of performance marketing campaigns with monthly budgets exceeding 1 Cr. You will be tasked with managing campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other relevant channels. Utilizing attribution tools like AppsFlyer or Adjust, you will monitor installs, measure return on ad spend (ROAS), and optimize campaign performance. Additionally, you will be responsible for creating and testing creatives and funnels tailored to devotional/spiritual user behavior, analyzing key campaign metrics, and collaborating with cross-functional teams to develop culturally resonant campaigns. The ideal candidate will possess at least 3 years of performance marketing experience, focusing on mobile app user acquisition, with a proven track record of scaling apps in the devotional, spiritual, or lifestyle sectors. You should have hands-on experience managing marketing budgets exceeding 1 Cr monthly, as well as expertise in utilizing AppsFlyer, Adjust, or similar mobile measurement platforms. Proficiency in Google Ads and Meta Ads, coupled with a data-driven decision-making approach, will be crucial for success in this role. An analytical mindset, coupled with a passion or interest in devotional/spiritual content, will be advantageous. In this dynamic position, you will stay abreast of platform changes and emerging trends in performance marketing and devotional user behavior, ensuring our strategies remain innovative and effective in meeting our growth objectives. If you are seeking a challenging opportunity to make a significant impact in the consumer services industry, this full-time role as a Performance Marketing Manager at VAMA may be the perfect fit for you.,