Performance Marketing Specialist Kora by N M Fashion Designs Pvt. Ltd

3.0 - 6.0 years

4 - 6 Lacs

Mumbai

Work from Office

Position: Performance Marketer Location: Mumbai Contact: hr@koranm.com Key Responsibilities: Develop, implement, and manage performance marketing campaigns across channels including Google Ads, Facebook Ads, Instagram Ads, and other digital advertising platforms. Analyze campaign performance data to optimize strategies and achieve KPIs such as ROI, CPA, and CTR. Conduct market research and competitive analysis to identify new opportunities and trends in digital marketing. Collaborate with the creative team to develop compelling ad creatives and landing pages that drive conversions. Monitor and manage budgets for performance marketing campaigns, ensuring efficient allocation of resources. Use analytics tools (e.g., Google Analytics, Facebook Ads Manager, Google Ads) to track, measure, and report on campaign performance. Conduct A/B testing and experimentation to refine and improve campaign effectiveness. Develop and maintain performance reports, dashboards, and presentations for stakeholders. Stay up-to-date with the latest industry trends, digital marketing technologies, and best practices. Coordinate with the broader marketing team to ensure alignment between performance marketing and overall brand strategy. Skills and Qualifications: Proven experience as a Performance Marketing Executive or in a similar role with a strong track record of managing successful digital marketing campaigns. Proficiency in digital advertising platforms such as Google Ads, Facebook Ads, Instagram Ads, and others. Strong analytical skills with the ability to interpret data and make data-driven decisions. Experience with Google Analytics and other performance tracking tools. Excellent understanding of SEO, SEM, and PPC strategies. Strong communication and collaboration skills. Ability to work independently and handle multiple projects in a fast-paced environment. Knowledge of e-commerce marketing strategies is a plus. Bachelors degree in Marketing, Business, or a related field is preferred.

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