Associate Manager, Field & Partner Marketing

Location: Bangalore

About the Role:

Partner Marketing Manager

Key Responsibilities:

Strategic Planning

• Develop and manage quarterly and annual partner marketing plans aligned with partner goals and marketing opportunities.
• Lead joint business planning with partner teams to foster collaboration and shared growth.
• Execute partner-aligned initiatives such as trade shows, conferences, solution launches, awards, and sponsorships.
• Drive joint portfolio marketing and thought leadership with internal and external stakeholders.
• Secure and optimize Marketing Development Funds (MDF) for joint campaigns.
• Support onboarding and marketplace activation for joint solutions.
• Champion partner value propositions across internal and external channels.

Event Management

• Plan and execute events including trade shows, conferences, and service launches.
• Manage large-scale customer conclaves with budgets exceeding $250K.
• Oversee event logistics: venue selection, vendor coordination, budgeting, and scheduling.
• Ensure seamless execution and customer experience through stakeholder collaboration.

Brand Building

• Elevate Tredences brand through content marketing, executive visibility, and media engagement.
• Monitor market trends and craft bold, differentiated brand strategies.
• Amplify brand presence through tech talks, thought leadership, and strategic platforms.

Relationship Building

• Cultivate relationships with industry influencers, partners, and vendors.
• Collaborate with sales teams to align marketing efforts with customer needs.
• Represent the brand at events and foster positive customer relationships.

Metrics and Reporting

• Maintain campaign and event performance trackers.
• Consolidate data from various platforms for reporting and reviews.
• Analyze campaign performance and provide data-driven recommendations.

Qualifications:

• Bachelors degree in Marketing, Business Administration, or related field (or equivalent experience).
• 5-8 years of B2B marketing experience, preferably in partner-led roles.
• Experience with technology/cloud partners (e.g., Databricks, Snowflake, Azure, AWS).
• Strong storytelling and messaging skills with a client-first mindset.
• Proven experience in managing large events and multi-channel campaigns.
• Proficiency in marketing and sales tools (e.g., Salesforce, Marketo, HubSpot, Demandbase).
• Excellent project management, communication, and interpersonal skills.