Assistant Manager. - Influencer Marketing

About Socio Impulse: At Socio Impulse, we operate less like a traditional agency and more like a laboratory. Our approach involves testing, learning, and ultimately succeeding. We are a team of entrepreneurial thinkers who are dedicated to solving genuine business challenges rather than merely creating advertisements. Thriving in a dynamic, startup-like setting, we push boundaries, validate hypotheses, and collaborate with leading brands to deliver revolutionary outcomes. If you are passionate about innovation and making a difference, you will find a perfect fit here. The Role: We are seeking a strategic and well-connected Influencer Marketer to join our team. As a critical player, you will lead our influencer campaigns, overseeing everything from initial strategy and talent selection to flawless execution and performance evaluation. This role offers a unique opportunity to influence the content landscape for major brands and establish robust partnerships with top-tier talent. What You'll Do: - Strategy & Execution: Develop and implement holistic influencer marketing strategies that support brand objectives, fostering awareness, engagement, and expansion. - Talent Management: Identify, evaluate, and cultivate strong relationships with a diverse array of influencers, Key Opinion Leaders (KOLs), and celebrities, leveraging your comprehensive industry knowledge. - Campaign Lifecycle Management: Take charge of the entire process, including negotiating contracts, crafting compelling briefs, supervising content creation, and ensuring the final deliverables adhere to brand guidelines. - Content Innovation: Assist in defining content principles, developing shooting guides, and contributing to our "virtual lab" for innovative KOL product presentations. - Analysis & Reporting: Monitor campaign performance, analyze key metrics through various tools, and provide actionable insights for optimization to internal teams and clients. Who You Are: - You possess an in-depth understanding of social media and a comprehensive knowledge of the influencer landscape in India. - You have a proven track record of successfully managing large-scale influencer campaigns for B2C brands, ranging from micro-influencers to celebrities. - You excel in communication, negotiation, and relationship-building. - You have a strategic mindset, capable of crafting clear briefs and innovative campaign concepts. - You are highly analytical, with considerable experience in performance metrics, reporting tools, budgeting, and contract negotiation. Bonus Points If You: - Have established relationships with influencers, talent, and their representatives. - Are familiar with content rights and legal contracting. - Have experience as an influencer or content creator yourself. Job Location: Gurgaon Job Type: Full Time Experience: 2-3 Years Salary: 5 lakh If you are ready to join our lab and create an impact, we are eager to meet you. Apply now at contact@socioimpulse.com.,