Assistant Manager - Event Sales / Promotion

Job Summary:

Assistant Manager -Event Sales:- Individual will plays a pivotal role in the success of

any event-focused business. Individual will be responsible for generating revenue

through the sale of event spaces, sponsorships, event tickets, Signage spaces, third

activation activities at park and related services. This dynamic role requires a blend

of sales acumen, event industry knowledge, strong communication skills, and a

customer-centric approach.

The Event Sales Manager is responsible for driving revenue growth by proactively

identifying, pursuing, and securing new event business, as well as maintaining and

growing existing client relationships. This role involves selling various event

offerings, including venue space, signage/hoarding/advertisement space,

sponsorships, Event Tickets and other event-related amenities. The ideal candidate

will possess a proven track record in event sales, excellent negotiation skills, and a

deep understanding of the event industry.

KRA

• Actively prospect for new event leads through various channels (e.g.,

cold calling, networking, industry events, community participation,

online research, referrals).

• Call, meet corporates to sell spaces/venue (Activation and

advertisement) at our creative parks. Qualify leads and assess client

needs to propose appropriate spaces.

• Sell sponsorships, spaces, and exhibit stalls for planned events at our

creative parks.

• Actively engage with local communities, groups such as runner, sports

enthusiast, social clubs, kitty groups and encourage them to host their

gatherings and events at our parks.

• Actively engage and develop alliance and collaborations with other

event companies/agencies to host their B2B and B2C events.

• Develop alliance and collaborations with other event

companies/agencies to conceptualize new B2C events for local

communities and visitors at our park.

• Develop and network of exhibitors, food vendors, food court operators

to participate in various events at park

• Develop a network of local artist, performer and event services

providers to organise variety of events in our parks.

• Develop a network of event services provides such as ad media

printers, advertisers, social media and decorators.

• Create and develop communities around the theme and activities

available at parks.

• Develop and deliver compelling sales presentations and proposals to

prospective clients.

• Negotiate contracts, terms, and pricing to maximize revenue and

profitability.

• Close sales and achieve or exceed monthly, quarterly, and annual

sales targets.

• Identify opportunities for upselling and cross-selling additional services.
• Maintain a strong pipeline of prospective clients and actively manage

the sales funnel.

• Client Relationship Management:

• Build and maintain strong, long-lasting relationships with clients,

understanding their ongoing event needs.

• Act as the primary point of contact for clients throughout the sales

process and initial planning stages.

• Ensure client satisfaction and address any concerns or issues promptly

and professionally.

• Encourage repeat business and solicit referrals from satisfied clients.

• Event Planning & Coordination:

• Collaborate closely with the other departments and team to ensure

seamless execution of planned events.

• Provide detailed client requirements and event specifications to the

operations team.

• Conduct site visits and tours for prospective clients, showcasing the

venue's capabilities.

• Stay informed about current event trends, industry best practices, and

competitor offerings.

• Marketing & Promotion:

• Contribute to the development of sales and marketing strategies for

events.

• Represent the organization at industry trade shows, conferences, and

networking events.

• Utilize CRM software / Excel/ Google sheets to track sales activities,

manage client information, and generate reports.

• Provide feedback to the marketing team on effective sales collateral

and promotional materials.

• Financial Management:

• Develop and manage sales budgets, ensuring cost-effectiveness and

profitability.

• Track and report on sales performance metrics.
• Process payments and ensure adherence to billing procedures.

• Team Collaboration:

• Work collaboratively with other departments, including marketing,

operations, and finance, to ensure a cohesive client experience.

• Participate in department meetings and contribute to team goals.