1 - 6 years
1 - 5 Lacs
Posted:1 week ago|
Platform:
On-site
Full Time
Role Responsibilities: Lead execution of CRM journeys across push, email, SMS, WhatsApp, and in-app Coordinate with tech/product teams to enable campaign triggers and data flows Manage CRM platform performance and identify workflow/tool improvements Benchmark industry CRM practices and incorporate innovation Key Deliverables: Revenue and retention growth through lifecycle campaign performance Increased CTR and conversion via enriched messaging strategies CRM tool enhancements and new journey implementations Research-backed CRM innovations and benchmarks
Tata CLiQ
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