Assistant Brand Manager

Acme Services

1 - 4 years

4 - 6 Lacs

Gurgaon Haryana India

Posted:14 hours ago| Platform: Foundit logo

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Skills Required

brand management Marketing Product Development Budgeting Marketing Campaign Management

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

Brand Strategy Support:
Assist in developing and implementing brand plans, campaigns, and positioning strategies.
Conduct market research and analyze consumer insights, competitor activity, and market trends.
Marketing Campaign Management:
Coordinate and support the execution of ATL (TV, print, radio) and BTL (in-store, events, promotions) marketing campaigns.
Monitor campaign performance, track KPIs, and assist in preparing performance reports.
Product & Packaging Development:
Support in product innovation projects, including packaging, pricing, and launches.
Liaise with R&D and supply chain teams for smooth rollout of new products.
Cross-functional Collaboration:
Work with sales teams to align brand initiatives with retail strategies.
Coordinate with creative and media agencies for timely development and delivery of assets.
Budget & Admin Support:
Assist in managing brand budgets and processing invoices.
Maintain marketing calendars, databases, and other brand documentation.

Key Requirements:

Education:
Bachelor's degree in Marketing, Business Administration, or related field. MBA in Marketing is a plus.
Experience:
13 years of experience in brand management, marketing, or related roles (FMCG, retail, consumer goods preferred).
Skills:
Strong analytical and research skills
Excellent communication and presentation abilities
Project management and organizational skills
Proficiency in MS Office (Excel, PowerPoint); familiarity with digital marketing tools is a plus
Creative mindset with attention to detail

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