With a focus on digitization, innovation, and analytics, the Enterprise Digital team creates central, scalable platforms and customer experiences to help markets across all of these priorities. Charter is to drive scale for the business and accelerate innovation for both immediate impact as we'll as long-term transformation of our business. A unique aspect of the team is the integration of diverse skills across all its remit.
The American Express Enterprise Digital Experimentation & Analytics (EDEA) leads the Enterprise Product Analytics and Experimentation charter for Brand & Performance Marketing, Digital Acquisition & Membership experiences, Digital Servicing as we'll as Enterprise Platforms. The focus of this collaborative team is to drive growth by enabling efficiencies in paid performance channels & evolve our digital experiences with actionable insights & analytics. The team specializes in using data around digital product usage to drive improvements in the acquisition customer experience to deliver higher satisfaction and business value.
Purpose of the Role:
This role will report to the Manager of EDEA team and will be based in Gurgaon. The candidate will be responsible for delivery of highly impactful analytics to optimize our performance marketing channels, Digital experiences (Shop, Referral, Application Exp, MYCA Web, Amex Mobile); Platforms & Labs
Deliver strategic analytics focused on Performance Marketing channels / Digital Acquisition, membership experiences as we'll as Platforms & Labs
Define and build key KPIs to monitor the channel/product/ platform health and success
Support the development of new products and capabilities
Deliver read out of campaigns uncovering insights and learnings that can be utilized to further optimize the channels
Gain deep functional understanding of the enterprise-wide product capabilities and associated platforms over time and ensure analytical insights are relevant and actionable
Power in-depth strategic analysis and provide analytical and decision support by mining digital activity data along with AXP closed loop data
Minimum Qualifications:
Advanced degree in a quantitative field (eg Finance, Engineering, Mathematics, Computer Science)
Strong programming skills are preferred. Some experience with Big Data programming languages (Hive, Spark), Python, SQL.
Experience in large data processing and handling, understanding in data science is a plus.
Ability to work in a dynamic, cross-functional environment, with strong attention to detail.
Excellent communication skills with the ability to engage, influence, and encourage partners to drive collaboration and alignment.
Preferred Qualifications:
Strong analytical/conceptual thinking competence to solve unstructured and complex business problems and articulate key findings to senior leaders/partners in a succinct and concise manner.
Basic knowledge of statistical techniques for experimentation & hypothesis testing, regression, t-test, chi-square test.
Enterprise Leadership Behaviors:
Set the Agenda: Define What Winning Looks Like, Put Enterprise Thinking First, Lead with an External Perspective
Bring Others with You: Build the Best Team, Seek & Provide Coaching Feedback, Make Collaboration Essential
Do It the Right Way: Communicate Frequently, Candidly & Clearly, Make Decisions Quickly & Effectively, Live the Blue Box Values, Great Leadership Demands Courage
We back you with benefits that support your holistic we'll-being so you can be and deliver your best. This means caring for you and your loved ones physical, financial, and mental health, as we'll as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-we'll-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site we'llness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities