AM/M/SM role - E Com, MBA tier 1, passout year - seventeen-twenty four

Role & responsibilities Customer understanding Be the voice of the customer internally Understand needs - even those that the customers themselves may not realize Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior Pricing Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting. Use discounting to drive portfolio mix and achieve strategic goals Merchandising Develop and execute plans to showcase the right products Identify cross-selling and upselling opportunities Own the customer experience in the category - make navigation, discovery easier. Save the customer time Marketing Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels SEM, SEO, TV Commercials, etc. Understand SEM, SEO and Email marketing identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders Promotions Create promotions to drive revenue, margins, etc. Catalogue Own catalogue content creation lead catalogue photoshoot & content creation, drive this via internal catalogue & marketing teams Drive better conversions through catalogue improvement & enhancement basis customer insights Operations Work with internal sourcing, quality & design team to track key project milestones, ensure processes are followed for review & reporting of the same