Agriculture Sales Manager

Job Overview:

Key Responsibilities:

1. Territory & Sales Ownership

• Drive primary and secondary sales of agri-inputs like insecticides, fungicides, biostimulants, and fertilizers.
• Set monthly targets for territory and team; monitor daily sales tracking and beat performance.
• Ensure strong retail coverage, market penetration, and territory-specific growth planning.

2. Team Management

• Lead, mentor, and manage a team of Sales Officers/Executives across rural beats.
• Train team on product knowledge, farmer engagement, retail handling, and Univia app usage.
• Review daily sales activities, plan joint fieldwork, and improve productivity through

coaching.

3. Agronomy & Farmer Engagement

• Possess sound agronomy knowledge (crop stages, pests, nutrition) to guide retailers and

farmers effectively.

• Organize farmer meetings, field days, and demo plot activities to showcase product efficacy.
• Recommend right products based on soil, crop, and stage.

4. Retail Sales Process Management

• Build strong retailer relationships for repeat orders, collections, and brand visibility.
• Ensure proper retail display, POS material usage, and scheme communication.
• Promote the use of Univias retailer app for digital ordering and engagement.

5. Market Intelligence & Reporting

• Track competitor schemes, pricing, new launches, and farmer preferences.
• Provide structured feedback to Product, Branding, and SCM teams.
• Submit daily market activity reports and sales forecasts using company tools.

6. Street Smartness & Territory Knowledge

• Apply common sense and adaptability to handle field-level challenges, scheme positioning,

and channel motivation.

• Have excellent knowledge of local geography, crop cycles, agri influencers, and retailer

dynamics.

7. Logistics, Planning & Compliance

• Coordinate with PDO, warehouse, and accounts teams to ensure timely supply and payment

clarity.

• Ensure compliance with regulatory norms (e.g., Insecticide Act, FCO, etc.) in product

promotion.

Candidate Requirements:

• Experience: 38 years in agri-input field sales (mandatory).
• Education: B.Sc./M.Sc. Agriculture, or relevant graduation in Agri Business.
• Vehicle Ownership: Must own a personal two-wheeler or car with valid license.
• Strong team handling, sales drive, and ability to work independently in the field.
• Excellent communication skills in local language and Hindi.
• Proficient in planning, beat design, and basic reporting via mobile apps or Excel.

Why Join Univia?

• Work with a forward-thinking agri-input company blending digital innovation with traditional

distribution.

• Take ownership of a territory and directly impact farmer productivity through quality

solutions.

• Receive structured training, performance-based growth, and transparent incentive systems.