Ads expert- E commerce

Job Description

Key Responsibilities: Develop and Execute Campaigns: Create, launch, and manage targeted advertising campaigns across Amazon (India and US), Flipkart, eBay, and Etsy. Optimization: Continuously monitor, analyse, and optimize campaigns for best performance (CPC, CTR, ACoS, ROAS) and adjust bids and targeting accordingly. Budget Management: Allocate and manage advertising budgets effectively, ensuring optimal spend and maximum returns. Keyword Research & Strategy: Conduct in-depth keyword research and competitor analysis to identify high-performing keywords and strategies to improve product visibility and sales. Reporting and Analysis: Generate and interpret ad performance reports, providing actionable insights and recommendations to improve ad strategies. A/B Testing: Perform A/B testing for different ad creatives, targeting, bidding strategies, and product listings to identify what drives the best results. Collaboration: Work closely with the product, creative, and content teams to align advertising strategies with product launches, promotions, and seasonal campaigns. Stay Updated: Keep up with the latest trends, tools, and best practices in e-commerce advertising to ensure our campaigns are always up-to-date and effective. Key Skills and Qualifications: Proven Experience: At least 1-3 years of hands-on experience in managing paid advertising campaigns on e-commerce platforms like Amazon (India & US), Flipkart, eBay, and Etsy. Platform Expertise: Deep understanding of Amazon Ads (Sponsored Products, Sponsored Brands, and Display), Flipkart Ads, eBay Promoted Listings, and Etsy Ads. Data-Driven Approach: Strong analytical skills with the ability to interpret data, create reports, and derive actionable insights. Tools Proficiency: Proficient with Amazon Seller Central, Amazon Advertising Console, Flipkart Ads, eBay Seller Hub, Etsy Ads. SEO & Keyword Research: Expertise in keyword research, , and SEO best practices to drive organic and paid visibility. Campaign Optimization: Knowledge of A/B testing, bid management, and optimization techniques to improve campaign performance. ROI Focused: Strong understanding of key performance indicators (KPIs) such as ACoS, ROAS, CPC, and CTR, and experience in improving these metrics through optimization. Creative Abilities: Experience in working with creative teams to produce compelling ad creatives and product images that drive high engagement. Communication Skills: Strong communication skills to collaborate effectively with internal teams and external stakeholders. Project Management: Ability to manage multiple campaigns and projects simultaneously, working efficiently in a fast-paced environment.