Account Manager - Web Analytics

We are looking for a detail-oriented and data-driven Web Analytics & Reporting Specialist to join our digital analytics team. The ideal candidate will be responsible for tracking, analyzing, and reporting on user behavior across digital platforms to drive actionable insights. This role requires hands-on experience with web analytics tools and strong reporting skills to support data-informed decision-making across marketing, product, and UX teams. Job Description: Key Responsibilities: Implement, manage, and maintain web analytics tracking using tools such as Google Analytics , Adobe Analytics , or similar platforms. Develop and automate dashboards and reports that highlight key performance indicators (KPIs), trends, and user behavior insights. Collaborate with stakeholders to define analytics requirements and deliver timely, accurate reporting. Monitor website performance metrics, user engagement, traffic sources, and conversion funnels. Translate complex data into clear, actionable insights and present findings to both technical and non-technical audiences. Work with developers to validate data collection implementations using tools like Google Tag Manager or other tag management systems. Continuously optimize tracking setups to ensure data accuracy and completeness . Conduct A/B tests and performance analyses to inform marketing and UX strategies. Required Skills & Experience: 3-5+ years of experience in web analytics and reporting . Hands-on expertise with tools such as Google Analytics (GA4) , Adobe Analytics , Google Tag Manager , and Data Studio/Tableau/Power BI . Proficient in SQL and/or other query languages for data extraction and manipulation. Strong knowledge of website tagging, cookies, and user tracking methodologies. Excellent data visualization and reporting skills with the ability to synthesize data into insights. Familiarity with marketing platforms (Google Ads, Meta Ads, etc.) is a plus. Nice to Have: Experience with customer journey mapping and attribution modeling. Background in digital marketing or e-commerce analytics. Familiarity with JavaScript or debugging tools for tag validation (e.g., Chrome DevTools) Location: Chennai Brand: Paragon Time Type: Full time Contract Type: Permanent