2 Abm Strategies Jobs

About the Role We at Innovaccer are looking for an Associate Director-Demand Generation (US Market) for a couple of Markets we serve. You will play a pivotal role in driving the success of our products in the market. You will be responsible for developing and executing strategic marketing initiatives to promote our solutions, engage key stakeholders, and drive revenue growth. Working closely with cross-functional teams, you will leverage your expertise in healthcare technology and marketing to position our products effectively and differentiate them in the competitive landscape. A Day in the Life Develop, maintain and execute demand generation plans aligned with business goals Develop a deep understanding of Innovaccer customers, products, and the buyers journey Develop and execute ABM strategies, working closely with sales to exceed pipeline goals, including 1:Many, 1:Few, and 1:1 account-based marketing programs, leveraging both inbound and outbound channels. Oversee events and field marketing to enhance brand awareness and generate new business opportunities. Own the reporting and analytics for demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates. Present actionable insights to leadership. Facilitate cross-functional cohesion to ensure effective campaign messaging and execution Partner with sales leadership, ensuring continuous feedback loops that optimize pipeline velocity, high conversion rates, and shared accountability for pipeline and revenue growth. Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks Lead and mentor a growing team of demand-generation professionals, providing guidance on strategy, execution, and career development What You Need 8-10 years of experience in demand generation for B2B SaaS with a special focus on outbound & events MBA/Bachelors from Tier I college in Business, Marketing, or other related discipline Strong technical aptitude, fantastic management skills with a great track record of working across sales, marketing and technology teams Proactive, decisive, independent thinker and should be data-driven Solution-oriented approach with proven ability producing technically accurate, high-quality results Experience creating task-based and process flow documentation Excellent interpersonal communication skills Strong analytical skills with marketing science

About Us Exotel is reimagining the future of customer engagement with the power of AI. With 20B+ annual conversations and 7000+ global clients - including industry leaders like HDFC Bank, Flipkart, Delhivery, Vedantu, Practo, etc - we're transforming how businesses connect with their customers across BFSI, E-commerce, Logistics, Consumer Services, Healthcare and many more industries. In a world where expectations are sky-high, we help companies boost revenue, cut costs, and deliver unforgettable customer experiences. How With AI-powered co-pilots that supercharge agents, automate the boring stuff, and offer smart self-serve options across all communication channels. We don't just build tech - we build partnerships. At Exotel, we collaborate closely with our clients to unlock the full potential of AI-led conversations. Join us in shaping the future of communication. Let's empower every conversation - #likeafriend. To know more about us, About the Role Exotel is seeking a performance-driven Digital Marketing Specialist to accelerate our B2B SaaS growth engine. You'll own demand generation initiatives across the funnel, from top-of-funnel awareness to pipeline acceleration and customer expansion. This role requires deep expertise in modern search optimisation, including AEO/GEO, sophisticated email marketing automation, and enterprise ABM strategies. Experience: 4-5 years B2B SaaS Marketing What You'll Do Demand Generation & Pipeline Acceleration: Drive qualified pipeline through integrated digital campaigns targeting mid-market and enterprise accounts. Own MQL/SQL conversion optimisation and work closely with SDR teams to maximise opportunity creation rates. Advanced Search & Content Strategy Execute comprehensive SEO/SEM strategies while pioneering Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) initiatives. Optimise for AI-powered search experiences and voice queries to capture intent at every buyer journey stage. Traffic Acquisition & Content Distribution Take ownership of the traffic funnel and develop and execute strategies to drive traffic in the right direction via backlinks, guest blogging, and other content distribution channels. Performance Analytics & Growth Optimisation Own marketing attribution modelling, funnel analysis, and ROI measurement. Implement advanced tracking, conduct multivariate testing, and optimise campaign performance across all digital touchpoints. Technical SEO: The ideal candidate must have strong hands-on experience with technical SEO, including schema markup implementation, structured data, crawlability, site speed optimisation (Core Web Vitals), and technical audits. They should be proficient in tools like Google Search Console, SEMrush, Screaming Frog, and have a deep understanding of mobile SEO, site architecture, and optimisation for AI-driven and voice search experiences. Requirements B2B SaaS Marketing Experience 4-5 years in high-velocity B2B SaaS environments with a proven track record of driving ARR growth through digital channels. Experience with PLG or sales-assisted models preferred. Technical Marketing Stack Proficiency: Advanced knowledge of marketing Techstack (WordPress, Salesforce, Pardot, SEMRush, etc). Hands-on experience with SEO tools, email deliverability management, and conversion rate optimisation. Modern Search Optimisation Expertise Deep understanding of technical SEO, schema markup implementation, and emerging AEO/GEO strategies. Experience optimising for generative AI search engines and conversational queries. Data-Driven Growth Mindset Strong analytical capabilities with experience in cohort analysis, LTV/CAC optimisation, and multi-touch attribution. Proficiency in Google Analytics, Tag Manager, and marketing mix modelling. Enterprise Sales Alignment: Understanding complex B2B sales cycles, buying committees, and enterprise procurement processes. Experience supporting field sales teams and channel partner programs. Nice to Have Experience in CCaas, CPaaS, UCaaS, or communications technology verticals Programmatic advertising and LinkedIn Sales Navigator expertise Marketing operations and RevOps collaboration experience Previous scaling experience in 50-500 employee SaaS companies Success Metrics Pipeline generation and velocity improvement Cost per acquisition (CPA) and customer acquisition cost (CAC) optimisation Marketing-sourced revenue and pipeline attribution Traffic-to-MQL-to-opportunity conversion rates Organic traffic growth and search visibility expansion