Job Description About Pallet: Pallet is at the forefront of retail innovation, offering an all-in-one digital transformation platform that empowers businesses to thrive in today's dynamic market. We're building intelligent, unified solutions leveraging cutting-edge technologies like AI and machine learning to optimize core retail functions, eliminate app sprawl, and deliver seamless omnichannel experiences. Join our passionate team and contribute to shaping the future of retail! About the Role: We’re looking for highly driven MBA graduates to kickstart their careers as Sales Account Executives. In this role, you’ll learn the ins and outs of B2B sales, support experienced account managers, and build your skills by interacting with retail clients and showcasing the power of our retail SaaS platform. This is a great opportunity for freshers looking to build a strong foundation in SaaS sales and grow within a high-impact startup environment. Responsibilities: Support sales team in identifying potential retail clients through market research and outreach Assist in setting up and participating in client calls, demos, and follow-ups Learn to articulate Pallet’s value proposition and product features Help in preparing presentations, proposals, and pitch materials Maintain accurate customer data and interaction logs in CRM tools Stay updated with industry trends and competitor offerings Collaborate cross-functionally with Marketing, Product, and Customer Success teams, Shadow and learn from senior sales professionals to develop consultative selling skills Requirements MBA (Marketing/Sales or related specialization) from a recognized institution Strong interest in sales, tech, and the retail ecosystem Excellent verbal and written communication skills Self-driven, eager to learn, and comfortable in a fast-paced environment Basic understanding of CRM tools (e.g., Salesforce, HubSpot) is a plus Strong interpersonal skills and a collaborative mindset Benefits Be part of a high-growth startup disrupting the retail tech space Get real-world experience and mentorship in SaaS sales Fast career growth opportunities based on performance A collaborative team culture with a focus on innovation and impact

Job Description About Pallet: Pallet is at the forefront of retail innovation, offering an all-in-one digital transformation platform that empowers businesses to thrive in today's dynamic market. We're building intelligent, unified solutions leveraging cutting-edge technologies like AI and machine learning to optimize core retail functions, eliminate app sprawl, and deliver seamless omnichannel experiences. Join our passionate team and contribute to shaping the future of retail. We are a clan culture organisation that’s flexible, casual, nurturing, innovative with work-life balance and happiness as its core values. Roles and responsibilities Develop test plans and create tests for our frontend and backend systems Define, analyse and write software tests to verify new features and error paths associated with those features Write and maintain automated test cases for both UI and backend REST APIs Design and perform load tests for backend services Design test cases to verify features based on standards, RFCs, internal requirements and high-level designs Execute and log results of manual and automated test cases Provide details bug analysis and identify the impact of the bug Analyses test cases and write detailed bug reports and test reports Support development team to reproduce and resolve issues Requirements Bachelors in Engineering (B.E or BTech.) Hands on experience in programming languages such as Java is a must. Candidates should have understanding of how testing management works in practice Expertise in manual testing Experience automating tests for REST services with JSON format Experience using automation test frameworks like Angular, Selenium, JMeter, Postman, etc. Basic knowledge of API testing and database languages Experience in automation testing of web application Experience testing databases (Oracle, MySQL, SQL Server, etc.) using SQL queries Experience using issue tracking software to track and verify defects found during testing Good understanding of performance testing. Has working knowledge of testing methodologies Should be able to perform functional testing and address real time requirements and scenarios. Strong programming, problem solving skills, data structures and algorithms. Solid foundation in Computer Science, distributed systems and web technologies. Knowledge of observability systems Understanding of managed cloud services like AWS / Azure / GCP Understanding of distributed messaging technologies like RabbitMQ, Google PubSub etc. and caching services like redis etc is desired

Job Description About Pallet: Pallet is at the forefront of retail innovation, offering an all-in-one digital transformation platform that empowers businesses to thrive in today's dynamic market. We're building intelligent, unified solutions leveraging cutting-edge technologies like AI and machine learning to optimize core retail functions, eliminate app sprawl, and deliver seamless omnichannel experiences. Join our passionate team and contribute to shaping the future of retail. We are a clan culture organisation that’s flexible, casual, nurturing, innovative with work-life balance and happiness as its core values. About the Role: We are looking for a results-driven and analytical Performance Marketing Manager with 4-5 years of experience to join our growing marketing team. In this role, you will be responsible for planning, executing, and optimizing our paid marketing campaigns across various channels to drive qualified leads, pipeline, and ultimately, revenue for our SaaS product. You will play a critical role in our customer acquisition strategy, focusing on measurable ROI and continuous improvement. Responsibilities:  Strategy & Planning: o Develop and implement comprehensive performance marketing strategies aligned with overall business goals and revenue targets for our SaaS product. o Conduct in-depth market research, competitive analysis, and audience segmentation to identify new opportunities and optimize existing campaigns. o Collaborate with the Head of Marketing, Sales, and Product teams to understand target ICPs, product roadmaps, and sales cycles to inform campaign strategies. o Manage and optimize the performance marketing budget, ensuring efficient allocation across channels to achieve maximum ROI.  Campaign Execution & Optimization: o Plan, set up, and launch paid campaigns across key channels including Google Ads (Search, Display, YouTube), LinkedIn Ads, Facebook/Instagram Ads, and potentially others like programmatic, Capterra, G2, etc. o Develop compelling ad copy, creatives (working with design team), and landing page strategies to maximize conversion rates. o Conduct rigorous A/B testing on ad creatives, copy, landing pages, and audience targeting to continuously improve campaign performance. o Monitor campaign performance daily, identify trends, and make data-driven adjustments to optimize bids, budgets, targeting, and ad placements.o Implement and manage conversion tracking, attribution models, and reporting frameworks.  Analysis & Reporting: o Analyze complex data sets to extract actionable insights and present clear, concise performance reports to stakeholders. o Track key performance indicators (KPIs) such as CAC (Customer Acquisition Cost), LTV (Lifetime Value), ROAS (Return on Ad Spend), MQLs, SQLs, CPL (Cost Per Lead), and conversion rates. o Identify areas for improvement and propose data-backed recommendations to enhance campaign efficiency and effectiveness. o Utilize tools like Google Analytics, CRM data (e.g., Salesforce, HubSpot), and ad platform analytics for comprehensive reporting.  Collaboration & Communication: o Work closely with content marketing, design, and web development teams to ensure a cohesive and optimized user journey from ad click to conversion. o Communicate campaign performance, challenges, and opportunities effectively to cross-functional teams and senior management. o Stay up-to-date with the latest trends, best practices, and algorithm changes in performance marketing, specifically within the B2B SaaS landscape. Requirements  Bachelor's degree in Marketing, Business, or a related field.  4-5 years of hands-on experience managing and optimizing paid marketing campaigns, specifically for a B2B SaaS company.  Proven expertise in Google Ads (Search, Display, YouTube), Facebook/Instagram Ads is essential. Offline marketing campaigns and experience is a strong plus.  Demonstrable track record of successfully driving qualified leads, pipeline, and achieving measurable ROI through performance marketing efforts.  Strong analytical skills with the ability to interpret complex data, identify trends, and make data-driven decisions.  Proficiency in using analytics tools such as Google Analytics, Google Tag Manager, and CRM systems (e.g., Salesforce, HubSpot) for tracking and reporting.  Excellent understanding of conversion rate optimization (CRO) principles and A/B testing methodologies.  Solid grasp of B2B marketing funnels, lead nurturing, and sales cycles in a SaaS environment.  Highly organized, detail-oriented, and able to manage multiple projects simultaneously.  Excellent written and verbal communication skills. Proactive, self-motivated, and a continuous learner. Bonus Points If You Have:  Experience with programmatic advertising or other specialized ad platforms.  Knowledge of SEO principles and how they integrate with paid strategies.  Certification in Google Ads or other relevant platforms.  Experience working with marketing automation platforms (e.g., HubSpot,Pardot, Marketo).