Technical Field Marketing Professional

Key Responsibilities:

• Develop and execute regional field marketing plans to drive

  demand generation

  ,

  pipeline acceleration

  , and

  customer engagement

  .
• Create and localize

  technically rich marketing assets

  , such as solution briefs, demo videos, case studies, whitepapers, and technical blog content.
• Collaborate with sales engineers, product managers, and solutions architects to ensure technical accuracy and market alignment.
• Plan and run

  field events

  ,

  webinars

  ,

  roadshows

  ,

  meetups

  , and

  trade shows

  , ensuring messaging is aligned with technical offerings.
• Measure, report, and optimize performance of field campaigns, including MQLs, SQLs, pipeline influence, and ROI.
• Tailor messaging and content for specific industries, verticals, or buyer personas based on regional market intelligence.
• Support the execution of

  account-based marketing (ABM)

  campaigns by leveraging technical use cases and customer stories.
• Act as a feedback loop between customers, sales, and product marketing to refine messaging and product direction.

Required Skills and Qualifications:

• Bachelor's degree in Marketing, Engineering, Computer Science, or a related field.
• 36+ years of experience in

  field marketing

  ,

  technical marketing

  , or

  product marketing

  in a B2B tech or SaaS environment.
• Ability to understand and articulate

  technical product offerings

  to both technical and non-technical audiences.
• Strong project management skills and experience executing multi-touch campaigns.
• Proficiency with marketing automation tools (e.g.,

  Marketo

  ,

  HubSpot

  ), CRM platforms (

  Salesforce

  ), and webinar/event platforms.
• Excellent written and verbal communication skills, including experience creating content with technical depth.

Preferred Qualifications:

• Experience working in cloud, cybersecurity, data analytics, DevOps, or enterprise software domains.
• Familiarity with

  buyer journey mapping

  ,

  sales enablement

  , and

  ABM tools

  (e.g., Demandbase, 6sense).
• Background working with or supporting

  technical sales teams

  or

  solutions engineering

  .
• Ability to create

  technical product demos

  ,

  scripts

  , or facilitate technical sessions at events.