Sr. Executive/ Asst. Manager Product Management - Critical Care

We are looking Sr.Executive / Asst.Manager Product Management - Critical Care at Mumbai with leading pharma company.

Key

1.

Develop and execute comprehensive brand strategies aligned with corporate objectives. Identify market opportunities and threats through detailed market analysis and competitor benchmarking.

Define clear brand positioning and messaging to differentiate the product in the marketplace.

2.

Work closely with Research & Development (R&D), Medical Affairs, Regulatory, Sales, and Supply Chain teams to ensure cohesive brand development and execution.

Coordinate with global and regional teams to adapt strategies to local market needs and regulatory requirements.

3.

Lead the creation and implementation of marketing campaigns, including digital, print, and in-person engagements, ensuring compliance with industry regulations.

Manage promotional materials and training programs for sales teams to enhance product knowledge and sales effectiveness.

4.

Conduct ongoing market research to gather insights into customer needs, market trends, and competitor activities.

Utilize data analytics to assess brand performance and adjust strategies accordingly.

5.

Oversee the product lifecycle from launch through maturity, implementing strategies for brand extension and innovation.

Manage the product portfolio to maximize profitability and market share. A Pharmaceutical Brand Manager (PBM) is a pivotal role within the pharmaceutical industry, responsible for driving the success and growth of a specific drug or healthcare product. This position encompasses a blend of strategic planning, cross-functional collaboration, and market analysis to ensure the brand's objectives are met effectively.

6.

Ensure all marketing and promotional activities adhere to ethical standards and regulatory guidelines. Collaborate with legal and regulatory teams to navigate complex healthcare compliance landscapes.

Skills and Qualifications

• Bachelors degree in Pharmacy, Life Sciences, Business, or a related field; an MBA is often
• 3 to 5 years of experience in pharmaceutical marketing or brand management. Strong analytical skills with the ability to interpret market data and trends.
• Excellent communication and interpersonal skills for effective stakeholder engagement. Proficiency in project management and the ability to lead cross-functional teams.
• In-depth understanding of the pharmaceutical industry, including regulatory requirements and
• market dynamics.