Sr. Digital Marketing

RateBotAI Travel Technologies is a leading provider of SaaS solutions for the travel and hospitality industries, serving over 1,500 customers across 200+ locations in 2 countries. Founded in 2022 and headquartered in India, RateBotAI is one of India's largest processors of electronic transactions and inventory distributions. The company helps clients accelerate revenue generation through acquisition and retention, providing real-time check-in/out points for the industry. Role Description This is a full-time, on-site role for a Digital Marketing Associate located in Mumbai. The Digital Marketing Associate will be responsible for executing social media marketing campaigns, analyzing web analytics, and developing online marketing strategies. Daily tasks include creating content, managing social media accounts, and monitoring the performance and success of marketing initiatives. The role requires collaboration with other departments to ensure cohesive and effective marketing efforts. Responsibilities: Plan, launch, and optimize Meta Ads campaigns to drive engagement, leads, and conversions. Develop and manage a content calendar across key social platforms (Instagram, Facebook, LinkedIn,Twitter/X). Monitor and analyze the performance of campaigns using Google Analytics and Meta Business Suite; create regular reports with insights and recommendations. Conduct SEO audits and keyword research to improve website rankings and organic visibility. Collaborate with content creators and designers to ensure campaigns are visually engaging and brand-consistent. Perform on-page and off-page SEO tasks, including meta tags optimization, internal linking, backlink monitoring, and blog optimization. Test and refine paid and organic strategies using A/B testing and conversion tracking. Stay updated on the latest trends and algorithm changes in SEO, social media, and digital advertising platforms. Bachelors degree in Marketing, Communications, or a related field. Experience: 0-1 Location: Powai, Mumbai