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Software Engineer

4 - 8 years

0 - 2 Lacs

Posted:1 day ago| Platform: Naukri logo

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Work Mode

Hybrid

Job Type

Full Time

Job Description

Job Summary:

Salesforce Marketing Cloud

Key Responsibilities:

  • Design, build, and deploy cross-channel marketing campaigns using

    Salesforce Marketing Cloud

    (Journey Builder, Email Studio, Automation Studio, etc.)
  • Leverage

    Salesforce Data Cloud

    to manage, unify, and activate customer data for personalized marketing.
  • Develop and maintain

    APIs

    and

    custom integrations

    between Salesforce products and external systems using

    Node.js

    or

    React.js

    .
  • Collaborate with business stakeholders to translate marketing requirements into technical solutions.
  • Optimize customer journeys and implement triggered communications based on behavioral and transactional data.
  • Develop AMPscript, SQL queries, and server-side JavaScript (SSJS) for dynamic content and automation.
  • Ensure platform performance, security, and data privacy compliance.
  • Support testing, troubleshooting, and documentation of implemented solutions.

Required Skills:

  • 4 to 16 years of hands-on experience

    with

    Salesforce Marketing Cloud

    (Email Studio, Automation Studio, Journey Builder, etc.)
  • Strong understanding of

    Salesforce Data Cloud (Customer Data Platform)

    : data ingestion, unification, identity resolution, and segmentation.
  • Experience with

    AMPscript

    ,

    SSJS

    ,

    SQL

    , and

    HTML/CSS

    for email templates and automation.
  • Familiarity with

    React.js

    and/or

    Node.js

    for front-end or back-end development and API integrations.
  • Knowledge of

    REST/SOAP APIs

    , data schemas, and integration strategies.
  • Excellent understanding of marketing concepts like personalization, audience segmentation, and campaign automation.

Nice to Have:

  • Salesforce certifications such as:
    • Marketing Cloud Email Specialist
    • Marketing Cloud Developer
    • Salesforce Data Cloud Consultant (or equivalent)
  • Experience with platforms such as Git, Jira, CI/CD pipelines
  • Familiarity with other Salesforce products (e.g., Salesforce CRM, Service Cloud)

Education:

  • Bachelors degree in Computer Science, Marketing Technology, or a related field (or equivalent experience)

Why Join Us?

  • Work on cutting-edge marketing technology
  • Flexible working environment
  • Opportunities for Salesforce certifications and training
  • Collaborate with a passionate, fast-paced, and growing team

    Role & responsibilities

Preferred candidate profile

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