Social Media Strategist

Role Overview

You will own the strategy, execution, and performance of our social media efforts across all 4 brands. This includes content planning, post creation (with support from designers/editors), platform management, growth experiments, analytics, and cross-team coordination.

Key Responsibilities

• Develop and execute content strategies aligned with brand goals and audience needs.
• Build and manage monthly content calendars for each brand (distinct tone + themes).
• Work closely with video editors, designers, trainers, and leadership to create engaging posts (reels, carousels, YouTube shorts, polls, stories, etc.).
• Monitor and optimize performance metrics: reach, engagement, lead quality, and conversions.
• Stay on top of platform trends and apply creative formats for viral reach and community growth.
• Launch creative campaigns, contests, and community engagement initiatives.
• Collaborate with sales & placement teams to design lead nurturing and career-focused content.
• Handle brand storytelling using real student stories, transformation journeys, and high-value posts.
• Track insights using platform tools and prepare monthly reports with growth suggestions.

You Must Have

• 4–5 years of hands-on social media experience, preferably managing multiple brands.
• A strong understanding of Instagram, YouTube, LinkedIn — what works, what doesn’t.
• Proven skill in content ideation + copywriting (hooks, captions, CTA, storytelling).
• Collaborative mindset — able to coordinate across departments and move projects quickly.
• A creative eye for layouts, visual design, reels and stories (even better if you know Canva/CapCut).
• Data-minded approach — you know how to run experiments and iterate using insights.
• Comfort working in a fast-paced, multi-brand environment.

Bonus Skills

• Experience in education, edtech, kids content, or personal branding.
• Familiar with tools like Canva, CapCut, Meta Business Suite, YouTube Studio.
• Ability to write reel scripts or carousel frameworks.
• Basic editing (mobile or desktop) to put out quick-turnaround content.

What You Get

• Freedom to experiment with formats, ideas, and new content series.
• An in-house creative team to bring your ideas to life.
• Access to education leaders, storytellers, and creators.
• Real ownership, not just execution.
• A chance to grow with purpose-driven brands that actually care.

About Us

We are a group of fast-growing, purpose-driven brands in the education and creative space:

• Web D School – Career-building creative & digital courses
• Video Superstars Academy (ViSA) – The launchpad for video content creators
• Zuperkidz – Future-ready life school for children
• Being Harsha – Personal brand of our founder, aimed at thought leadership

We’re now looking for an experienced Social Media Strategist to lead our multi-brand presence across Instagram, YouTube & LinkedIn — someone who can blend storytelling with growth science, and bring a strong pulse of energy to our mission.

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

• Paid time off
• Provident Fund

Schedule:

• Day shift
• Fixed shift
• Monday to Friday

Work Location: In person