Social Media Strategist

Role Description

This is a full-time on-site role for a Social Media Strategist, located in Bengaluru. The Social Media Strategist will be responsible for managing the social media presence of the institution, developing and implementing social media strategies, creating and curating engaging content, and ensuring consistent brand messaging across all platforms. Day-to-day tasks will include planning social media campaigns, analyzing performance metrics, and collaborating with cross-functional teams to achieve marketing goals.

Job Description:- Develop and implement effective social media strategies to increase brand awareness, engagement, and customer loyalty.

Content Creation: Create engaging content for social media platforms (e.g., posts, images, videos, stories, etc.) in line with brand guidelines.

Platform Management: Manage and update social media accounts (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.), ensuring consistency in brand voice and tone.

Community Engagement: Respond to comments, messages, and interactions from followers to build a loyal community and foster positive relationships.

Analytics & Reporting: Monitor, analyze, and report on social media performance metrics (e.g., reach, engagement, conversions) using tools like Google Analytics, Hootsuite, or Sprout Social.

Trend Monitoring: Stay updated on industry trends, platform changes, and emerging social media tools to ensure the brand remains relevant.

Collaboration: Work closely with marketing, design, and content teams to align social media initiatives with broader business objectives and campaigns.

Brand Advocacy: Promote and maintain the brand's online presence, ensuring content resonates with the target audience and supports the overall brand strategy.

Crisis Management: Handle negative feedback or social media crises swiftly and professionally.

Requirements

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: Proven experience (1-3 years) in managing social media accounts and executing successful campaigns for brands or companies.

Skills:

Excellent writing, editing, and communication skills.

Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

Basic understanding of SEO and online marketing.

Creativity: Strong visual and creative skills to produce engaging content that aligns with the brand.

• Adaptability: Ability to work in a fast-paced environment and adapt to changing social media trends and platform updates.

Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Expected Start Date: 24/07/2025