The Digital Marketing Executive is the key person in charge of executing the company’s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimisation process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms. Assist the team in the development of the overall digital marketing strategy Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display) Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software Manage the creation of relevant and engaging digital content for publishing onto various digital platforms Manage social media marketing campaigns Manage digital advertising campaigns (SEM, Display, Social, Programmatic) Manage SEO campaigns Set up conversion, pixel, and event tracking on the website and across various digital platforms Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions Analyze digital marketing analytics reports and share insights with the team to develop optimization plans Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team Requirements As the job scope of a Digital Marketing Executive is, it is not uncommon for employers to seek candidates with experience in coding, website development, paid advertising and blog writing skills. Having a portfolio and a proven track record of successfully executed digital marketing campaigns greatly increases the probability of being hired. Requires 1 – 3 years of experience. Skills Article Writing Business Writing Competitive Analysis Content Curation Content Development Content Marketing Content Management Content Management Systems Content Strategy Conversion Rate Optimization Copywriting Copy Editing Creative Writing Data Management Digital Advertising Digital Marketing Analytics Digital Marketing Strategy Display Advertising Email Marketing Software Email Strategy Facebook Marketing Google Ads Google Analytics Integrated Marketing Instagram Marketing Keyword Research LinkedIn Marketing Market Research Marketing Analytics Marketing Automation Marketing Budget Management Marketing Campaign Management Marketing Strategy Paid Media Advertising Paid Media Strategy Partnership Management Pay Per Click (PPC) Performance Management Performance Measurement Project Management Proposal Writing Relationship Marketing Report Writing Search Engine Marketing Search Engine Optimization Search Engine Optimization Copywriting Social Listening Social Media Advertising Social Media Analytics Social Media Content Creation Social Media Marketing Social Media Optimization Stakeholder Engagement and Management Technical Writing User Experience Design User Interface Design Video Marketing Visual Communication Visual Design Web Analytics Website Optimization Youtube Advertising Youtube Marketing Show more Show less

Company Description Smidnya Technologies Pvt Ltd enhances production efficiency with advanced Track and Trace solutions, Vision Inspection systems, and Stacker Feeder Machines. Our systems streamline operations, ensuring seamless product traceability, defect detection, and compliance with industry regulations. With real-time quality control and precision inspection, our solutions help businesses reduce errors and maximize efficiency. Our automation systems also improve material handling, sorting, and continuous production flow, fostering higher throughput with minimal downtime. Role Description This is a full-time, on-site role for a Content Editor located in Pune. The Content Editor will oversee content management, create and edit web content, and social media posts. Responsibilities include conducting The Content Editor will collaborate with multiple departments to ensure content aligns with company goals and audience needs. We are seeking a creative and detail-oriented Social Media Content Editor who will be responsible for designing visually compelling graphics and editing engaging videos tailored for all major social media platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook, etc.). This role combines the talents of a graphic designer and video editor to help elevate our brand presence, boost engagement, and communicate our message through high-quality visual content. Qualifications graphic designing video editing

We are seeking a creative and detail-oriented Social Media Content Editor who will be responsible for designing visually compelling graphics and editing engaging videos tailored for all major social media platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook, etc.). This role combines the talents of a graphic designer and video editor to help elevate our brand presence, boost engagement, and communicate our message through high-quality visual content. Key Responsibilities: Design eye-catching graphics for social media posts, stories, ads, and banners. Edit short-form and long-form video content for various platforms (e.g., reels, TikToks, YouTube shorts). Develop motion graphics and animations to enhance video content when needed. Adapt content to fit platform-specific formats and trends. Collaborate with the marketing team to align visuals with campaign goals and brand guidelines. Maintain consistency in visual branding across all content. Stay updated with social media trends, tools, and best practices to keep content fresh and relevant. Manage and organize media assets for efficient workflow. Requirements: Proven experience as a video editor and/or graphic designer. Proficiency in Premiere Pro, Canva, Photoshop, Illustrator, etc.) or similar tools like Final Cut Pro, Photopea, CapCut, etc. Strong portfolio showcasing both video and graphic design work. Understanding of social media platform formats, dimensions, and visual trends. Basic knowledge of typography, color theory, and composition. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Attention to detail and a strong sense of visual storytelling. Nice to Have: Experience with social media scheduling tools (e.g., Zoho). Knowledge of branding and marketing principles. Experience in photography or videography.