SEO Specialist

Key Responsibilities:

SEO Optimization & Implementation:

• Conduct

  keyword research

  to identify high-performing keywords and content opportunities.
• Optimize on-page elements, including

  meta tags, headers, URLs, and internal linking

  .
• Implement technical SEO best practices, such as site speed optimization and structured data.
• Develop and execute

  link-building strategies

  to improve domain authority and search rankings.
• Monitor and analyze website performance using

  Google Trends, GA4, Google Search Console, SEMrush, and Moz

  .
• Stay updated with search engine algorithms and industry trends to adapt SEO strategies accordingly.

Content Strategy & Creation:

• Develop and execute content strategies that align with SEO goals and business objectives.
• Create compelling, keyword-optimized content for websites, blogs, landing pages, and other digital assets.
• Ensure content is engaging, well-structured, and tailored to target audiences.
• Work with designers and developers to enhance content presentation for better user experience (UX).

Performance & Analytics:

• Track content performance and SEO metrics to measure success and refine strategies.
• Generate

  SEO reports

  and provide insights and recommendations for improvement.
• Conduct

  competitor analysis

  to identify gaps, opportunities, and emerging trends.

Required Skills & Qualifications:

• 2 to 4 years of experience

  in SEO, content creation, or a related field.
• Strong knowledge of

  SEO principles, content marketing, and digital strategies

  .
• Experience using SEO tools such as

  Google Search Console, GA4, SEMrush, Ahrefs, and Moz

  .
• Ability to write, edit, and optimize content that is engaging and search-engine friendly.
• Excellent analytical skills with the ability to interpret data and refine strategies.
• Strong collaboration and communication skills to work effectively with cross-functional teams.
• A proven track record of

  improving organic search rankings

  and increasing content performance.