SEO Associate (Off-Page)

Job Description

s : Link Building: Develop and execute high-quality backlink strategies using guest posting, broken link building, digital PR, and other white-hat techniques. Outreach & Relationship Building: Connect with bloggers, publishers, and industry influencers for guest posts and content collaborations. Competitor Analysis: Research competitors backlink profiles and identify link-building opportunities. Content Promotion: Distribute and promote content on external platforms to gain high-authority mentions and links. Local SEO: Optimize Google My Business (GMB) listings, local citations, and local directories for improved local search rankings. Social Signals & Brand Mentions: Monitor and leverage brand mentions, social sharing, and unlinked citations for SEO benefits. Technical SEO Support: Work with the SEO team to improve domain authority (DA), page authority (PA), and spam score by conducting backlink audits and using Google s Disavow Tool when needed. Analytics & Reporting: Track and report SEO performance metrics using Ahrefs, SEMrush, Moz, Google Search Console, and Google Analytics. Key Requirements : Experience: 1-2 years of hands-on experience in Off-Page SEO. SEO Tools Expertise: Knowledge of tools like Ahrefs, SEMrush, Moz, Google Search Console, and Google Analytics . Link Building Skills: Experience in guest posting, blogger outreach, HARO (Help a Reporter Out), and niche directories. Content Marketing Knowledge: Understanding of how content and backlinks work together for SEO. Social Media & PR Outreach: Ability to leverage social signals and digital PR for SEO. Analytical Mindset: Ability to track and measure the impact of link-building efforts. Updated with SEO Trends: Familiarity with the latest Google updates (e.g., Helpful Content, SpamBrain, and Link Spam updates)