Senior Territory Sales Executive CSD/CPC

The Senior Territory Sales Executive for CSD/CPC at a leading FMCG company in Delhi is a key role responsible for driving the achievement of topline and bottom line targets in existing accounts and onboarding new national accounts across various archetypes (Industrial CSD/CPC). With 4 to 10 years of experience, you will lead BTL initiatives and strive to meet volume and value targets in the CSD/CPC channel. Your duties will include ensuring timely fulfillment and high fill-rate across CSD/CPC depots, coordinating with CSD agents for effective merchandising, and tracking innovation/NPD. You will be expected to list new products across canteens in coordination with the CSD Head Office, monitor key sales parameters, and build strong business relationships with CSD agents. Additionally, you will focus on maintaining commercial hygiene through finance meetings, claim release and settlement follow-ups, and new product listing. The role will also involve effective stakeholder management with CSD and CPC Head Office. To excel in this position, you should be a graduate/post-graduate with 4-12 years of experience in the Institution channel within an FMCG company. You must possess a proven understanding of sales and distribution systems, brand management, and brand P&L accounting. Previous experience in Institutional Sales Business, especially in managing CSD/CPC Business, will be advantageous. Strong leadership and people management skills are essential to effectively drive a large sales system.,