Senior Copywriter

Role: Senior Copywriter. Experience: 8+ Years. Location: Bangalore. Bangalore- Hybrid (10 am - 7 pm) Job Description: We are looking for a Senior Copywriter with 8+ years of experience to lead high-impact content marketing initiatives for B2B demand generation campaigns. This role is both strategic and hands-on, requiring you to craft compelling content while driving strategies that fuel lead generation, pipeline growth, and measurable ROI. Were looking for someone with a sharp instinct for uncovering stories, shaping narratives from the noise, and turning ideas into content that moves. If you’re driven by curiosity, clarity, and creativity, you’ll thrive in this role. What kind of work will you be doing? Develop high-quality B2B content, including whitepapers, case studies, blogs, email campaigns, and thought leadership pieces. Write strategic, audience-specific B2B product marketing copy for demand generation campaigns. Craft engaging gated assets and ABM content to drive lead generation and conversions. Optimize content for SEO, lead generation, and demand generation metrics. Tailor content for multi-geo campaigns and platforms like Google Ads, LinkedIn, and programmatic media. Create content that aligns with the buyer journey, motivating action across digital platforms. Collaborate with cross-functional teams to align messaging with strategic priorities. Conduct in-depth research to deliver industry-specific narratives and insights. Track content performance and refine strategies based on key metrics. Work in a media-agnostic way, creating adaptable communication across formats. What you will need to succeed? Proven experience in creating B2B marketing content across campaigns, with exposure to SaaS or tech industries being a plus. A strong portfolio showcasing blogs, social media content, ABM campaigns, and SEO-driven content. Ability to write clear, attractive copy with a distinct voice tailored to business audiences. Experience with adapting copy for multi-geo campaigns and multiple channels (e.g., Google Ads, LinkedIn). Proficiency in English, including exceptional proofreading and editing skills. Background in working with marketing agencies or in fast-paced environments. Whats in it for you? Constant Learning and an entrepreneurial growth mindset. Employee-centric benefits plan including but not limited to Comprehensive Health Insurance, generous Leave Policy, Covid Support, Vaccination drives, Well-being sessions, real-time grievance redressal, and work flexibility. We are a people-first organization with policies and processes that help you bring the best version of yourself into work including fast-track growth for high-potential folks. An opportunity to be associated with the worlds leading brands as clients. To be a part of an organization with more than 60% of homegrown Leaders. Customized training programs that are catered to personal and professional development. We are an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success.