About Us: ScratchNest is a cutting-edge industrial technology company building AI-driven loss prevention and predictive maintenance solutions for manufacturing and supply chain businesses. Founded by an IITian, ScratchNest is a funded startup that combines advanced analytics, IoT, and machine learning to help enterprises reduce operational risks, eliminate downtime, and increase efficiency. With a growing client base and expanding product line, we’re on a mission to redefine industrial reliability — and we’re looking for driven individuals to join us in this journey. Role Overview: We are seeking a proactive and results-driven Marketing and Sales Executive to join our growth team. In the initial phase, the primary responsibility will be B2B lead generation, client outreach, and nurturing prospects . Over time, the role will evolve to include client engagement, onboarding, and account management , making it a full-spectrum sales and customer-facing position. Key Responsibilities: Phase 1 – Lead Generation & Outreach Identify potential B2B clients and generate qualified leads through LinkedIn, email, cold calls, and trade databases. Conduct market research to understand customer segments, needs, and decision-makers. Draft engaging outreach content, presentations, and email campaigns. Maintain CRM records and track lead lifecycle. Phase 2 – Sales & Client Engagement Conduct product demos, pitch meetings, and solution walkthroughs. Collaborate with the technical team to create customized solutions for clients. Negotiate pricing and commercial terms in coordination with leadership. Ensure smooth client onboarding and provide post-sales support. Build and maintain long-term relationships with key accounts. Requirements: Excellent verbal and written communication skills in English and Hindi. Confidence in client-facing conversations (calls, meetings, presentations). Self-starter with a strong sense of ownership and follow-through. Familiarity with CRM tools, LinkedIn, and digital communication channels. Prior experience in B2B sales or marketing is a plus, but not mandatory. What We Offer: A chance to be part of a fast-growing, IITian-founded and funded tech company. Clear career progression with learning across lead generation, sales, and customer success. Competitive salary + incentives + performance bonuses. Mentorship, responsibility, and visibility from Day 1. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹25,000.00 per month Benefits: Flexible schedule Paid sick time Schedule: Day shift Supplemental Pay: Commission pay Overtime pay Language: English (Required) Work Location: In person

What do we do? ScratchNest is a loss prevention company which provides predictive maintenance services and plant reliability solutions to various industrial organizations. We leverage Industry 4.0 technologies, including IIoT, AI and advanced analytics, to provide real-time industrial diagnostics and predictive maintenance services to prevent losses. Who are we looking for? This exciting and influential role represents a fantastic opportunity for the right individual. It is a chance to join a dynamic company with technology at its heart. All our products have embedded firmware at their core and capabilities of this software play a key role in the appeal and usefulness of our products to customers. Our requirement is for a Lead/Principal Embedded Software Engineer to create firmware that works seamlessly with our in-house designed hardware to produce reliable and extremely capable products that have the great responsibility to work in extreme environmental conditions. You will also be responsible for updating and enhancing existing products to cater for component changes and to incorporate feature requests from our customers. The role requires the ability to create solid software designs and architectures that have room to expand in the future. You must be able to collaborate with and oversee other software engineers to develop prototypes in short timescales. You will be able to reliably and accurately agree and then meet targets and milestones for your development projects. Job Role Responsibilities Ownership of the ‘ground up’ design and architecture of embedded software for real time applications Decomposition of designs into structured modules/functions ready for implementation by yourself and the team. Hands on development in C of new ARM based embedded software for a range of products currently under development Ensure quality of software using appropriate methods (Code Review, Static Analysis, Unit Test etc.) and application of suitable Coding Standards Maintain, update and enhance existing embedded software written in C Documentation of software products, development and execution of test plans Work closely with other members of the engineering team to assist with the correct choice of processors and supporting hardware Key Job Requirements Essential Experience with ANSI C in an embedded environment Hands on ‘real time’ experience with embedded microcontrollers (e.g. ARM) Demonstrable experience in a lead position and proven capability in the technical management of at least one other engineer Ability to work independently on assigned tasks and with others to ensure the rapid and co-ordinated development of new products Flexibility, willingness to learn, and to work with other software tools when required Desirable, the following are an advantage: Experience in Safety Critical applications – medical/aviation Direct experience of Operating Systems e.g. FreeRTOS, Zephyr RTOS, etc. Familiarity with toolchains such as Keil uVision, Segger Embedded Studio etc. Hardware knowledge, familiarity with controller selection, serial data comms (RS232, RS485), GSM module communication, bluetooth module communication etc. Comfortable with hands-on testing of embedded hardware, use of JTAG debuggers, oscilloscopes, serial data analysers etc. Working knowledge of C++. Degree in Computer Science, Software Engineering, Electronics Engineering or an equivalent qualification. Salary: Up to 25 LPA + ESOP/Retention Bonus Experience: 8+ Years Joining: Immediate Location: Noida

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