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Pepsico India Holdings Pvt Ltd (Lays)
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Sales Officer (Modern Trade) - Pune

Sales Officer (Modern Trade) - Pune

Pepsico India Holdings Pvt Ltd (Lays)

1 - 6 years

5 - 8 Lacs

Pune

Posted:6 days ago| Platform:

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Skills Required

Modern Trade Modern Retail Modern Trade Sales MT

Work Mode

Remote

Job Type

Full Time

Job Description

General Purpose

CE handles multiple national and regional accounts across business territory. He/She is the market representative of PepsiCo, responsible for planning, deploying and executing joint business plans with Key Accounts.

Our business partner in ecommerce include large national chains such as Amazon, Bigbasket, Flipkart,Grofers, Swiggy,Zepto, Dunzo. Other national accounts such as Pizza Hut, PVR, KFC, Burger King, other regional accounts etc. are part of the on premise business. Apart from AFH and Ecommerce the CE will also be responsible for handling the exports business.

Key Metrics

Sec Value Achievement Vs. Plan
Asset Compliance
Share of Self
Fill Rate
Product availability
Point of Interruption
Promotion Compliance

Main Responsibilities & Tasks

Business Development

Work closely with key accounts to set clear expectations to ensure continuous orders, expansion of business and marketing plan execution
Develop wiring plan for each key account through continuous networking with
their FPRs to ensure smooth business operations
Identify opportunities like festivals, local events, etc. to boost business & plan
Identify fast moving SKUs specific to every channel and scale up the same with monthly/quarterly plans with the accounts.
Coordinate with regional FPRs to obtain monthly business projections
Demand planning to ensure product availability at warehouse

Channel Management

Identify potential accounts and on-board them to ensure expansion of business
Providing channel marketing insights to National FPRs in PepsiCo for proper implementation of plan, address challenges & identify sources of growth
Manage distributors to ensure timely supplies to AFH channels and exports

Execution

Manage stock levels to ensure continuous availability on the platform
Ensure maximum days of availability on platform for focus SKUs
Coordinate with warehouse team and customer to ensure best in class fill rates
Work with Marketing Development Team to create chain wise strategy and execute end to end

Team Management

Hiring and Retaining self-motivated PSRs to handle Key Accounts to ensure In-store execution and support
Training merchandizers and PSRs to handle accounts independently

Key Capabilities / Competencies

Competencies

Knowledge

Key Interfaces

Internal

Area Sales Manager

External

Key Account Managers

More Jobs at Pepsico India Holdings Pvt Ltd (Lays)

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Sales Officer (Modern Trade) - Pune

Pune

1.0 - 6.0 yrs

INR 5 - 8 Lacs

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