Sales Executive (HoReCa)

Job Summary: We are seeking a dynamic and results-oriented HoReCa Sales Executive to develop and manage sales within the Hotel, Restaurant, and Caf sector. This role involves identifying new business opportunities, maintaining strong client relationships, and driving product penetration in the HoReCa channel. Key Responsibilities: 1. Client Acquisition & Onboarding Identify and approach potential clients such as hotels, restaurants, cafes, caterers, and QSRs. Conduct meetings, product presentations, and sampling sessions to drive interest. Successfully close new business deals and onboard clients. 2. Product Promotion & Custom Sales Pitches Showcase Chhedas product offerings to key decision-makers (chefs, F&B managers, procurement heads). Customize sales pitches to align with specific client requirements and menu needs. 3. Sales Target Achievement Meet and exceed monthly and quarterly sales targets through direct sales and channel partnerships. Maintain a well-managed sales pipeline and regularly update conversion metrics. 4. Relationship Management Foster long-term relationships with clients to ensure repeat business and upselling opportunities. Handle post-sales queries, service issues, and client feedback promptly and professionally. 5. Deal Negotiation & Closure Negotiate pricing, volumes, and terms to ensure mutually beneficial agreements. Ensure that all deals are well-documented and adhere to company policies. 6. Market Analysis & Strategy Input Stay updated on market trends, competitor activities, and customer preferences. Provide insights to the sales and marketing teams to enhance strategies and product offerings. 7. Operational Coordination Collaborate with logistics, supply chain, and warehouse teams to ensure timely and accurate deliveries. Resolve any delivery-related challenges to ensure client satisfaction. 8. Promotional Activities Plan and execute on-site demos, sampling drives, and product activations. Customize promotional efforts based on segment needs and regional opportunities. 9. Reporting & Documentation Maintain accurate records of sales activities, client interactions, and feedback using Sales Applications or Excel. Submit regular performance and pipeline reports to management. Qualifications & Requirements: Education: Bachelor’s degree in Business Administration, Hospitality Management, or a related field. Experience: Minimum of 3 years of experience in HoReCa or institutional sales, preferably in FMCG or the F&B sector. Demonstrated success in developing and managing client relationships within the HoReCa channel. Industry Knowledge: Deep understanding of the HoReCa ecosystem, including procurement practices and operational workflows. A well-established network within the industry is a strong advantage. Skills: Strong sales acumen with a track record of meeting or exceeding targets. Excellent communication, negotiation, and interpersonal skills. Ability to influence and engage decision-makers effectively. Technical Proficiency: Proficient in Microsoft Office (Excel, Word, PowerPoint). Familiarity with sales tracking tools and ability to manage organized reporting.