Retention Marketing Executive

Retention Executive

Position Overview

Were looking for a detail-oriented and organized CRM & Analytics Executive to support our customer engagement and loyalty program initiatives. This role will be responsible for CRM platform operations, data uploads, campaign scheduling, and analytics reporting ensuring smooth execution and measurement of retention activities.

Key Responsibilities

CRM Operations

• Configure and schedule campaigns within the CRM platform across Email, SMS, Push, and WhatsApp.
• Maintain customer data hygiene, audience segments, and tagging within the platform.
• Assist in setting up automated journeys and recurring campaign workflows.
• Run A/B tests and track results for optimization.

Campaign Performance Tracking

• Monitor daily and weekly campaign metrics: delivery, open rates, click-through rates, redemptions.
• Prepare campaign performance reports and dashboards.
• Track loyalty program metrics: enrollments, redemptions, tier upgrades, and engagement rates.

Data Management & Analytics

• Upload, clean, and manage customer data files.
• Build and update customer cohorts based on recency, frequency, and monetary value.
• Generate basic insights from customer data to support campaign planning.
• Maintain databases and reporting dashboards.

Key Skills & Qualifications

• 1-2 years of experience in CRM operations, campaign execution, or marketing analytics (hospitality/F&B/e-commerce preferred).
• Familiarity with CRM platforms.
• Strong proficiency in Excel/Google Sheets, basic data analysis, and reporting.
• Detail-oriented, organized, and process-driven.
• Good communication and coordination skills.

Key Performance Indicators (KPIs)

• Campaign execution accuracy and timeliness
• Data upload and hygiene accuracy
• Campaign reporting and dashboard maintenance quality
• Loyalty program and campaign performance reporting