Retail Store Manager

JOB

DESCRIPTION-STORE

MANAGER

Title

Store Manager

Reporting

to

Area Operations Manager

Skip

Level

City/Zonal Manager

About

the

Role

A Store Manager at Lenskart acts as an important link between strategy and execution. He/she drives the store towards achieving all assigned metrics of Store Sales, Conversions, Customer satisfaction etc. and is responsible for keeping a high level of morale among the store staff, developing them, controlling attrition, and ensuring smooth operations at the store.

Responsibilities

Area

Activities

expected

to

be

performed

by

a

Lenskart

Store

Manager

Customer

focus:

Driving

Net

Promoter

Score

Greeting customers when they enter store and coaching the team to do the same Displaying commitment towards providing exceptional Customer Service and ensuring that Lenskart associates also treat Customer Satisfaction as a priority Dealing with customer service issues such as queries and complaints at store level and ensuring this is consistent with the team Striving to have long lasting and fruitful relationships with each of our customers

Driving

sales

vs.

Driving the sales of the store to meet the allotted targets by allocating the targets to the staff Developing a culture of high sales performance expectations, i.e. Sales Leadership

plan

Motivating and inspiring the field team to drive for results Assessing field capability and establish performance priorities at group level

People

Assisting in recruiting and selecting high potential staff Providing effective on-the-job training and guidance to team members making use of company

development

training modules

(Attrition

Delivering clear, motivating and constructive feedback in a timely manner to all retail associates Evaluating the training needs of store associates and working closely with L&D department to

Control)

execute the developmental plan Understanding the reasons for attrition and taking measures to control it Monitoring cash reconciliation to ensure there is no mismatch of store funds

Cash

&

Inventory

Ensuring availability of required merchandise and services Conducting stocktakes regularly Ensuring the staff at store level has basic understanding of POS System to ensure transactions

management

are properly and effectively processed Performing the necessary quality checks for the new products Working very closely with other departments till the product reaches the customer and ensuring the best customer experience to the Lenskart CustomerEnsuring that all store employees, including the Optometrist, are taken care of and their issues

Supervision

are resolved Ensuring that the eye check-ups are conducted as per the SOP and maintain high quality standards Ensuring that all SOPs for retail are implemented successfully and adhered to by store employees

SOP

adherence

&

implementation

Updating colleagues on business performance, new initiatives and other important issues Scheduling the teams shift timings to meet the stores business needs and demands Ensuring staffing levels are adequate to effectively operate the storeMaintaining the store as per Lenskart standards, regularly cleaning the frames and other

Store

upkeep

&

maintenance

equipment at the store Ensuring the security of all Lenskart equipment and that there is no shortage of stock units or damage in the store

Personal

attributes

&

competencies

Minimum qualification: Graduate Ability to act as a link between strategy and execution Ability to develop and inspire people to achieve their best Ability to build rapport and trusting relationships Ability to understand stated and unstated needs of the customer and offer solutions Clear communication and active listening skills Ability to adapt to a changing environment and openness to learn Proactive task ownership, result-orientation, and customer-orientation Ability to multitask and organize activities based on priority